Regional Sales Manager at Sonia Foods Industries
Sonia Foods, Industries, with headquarters in Ibafo is one of Nigeria’s leading tomato paste manufacturers. The company is a recognized market leader in tomato paste production and other range of products namely; Sonia Seasoning Cube, baking powder, Sonia Magarine, Sonia Yeast, Sonia Dough Improver, Sonia Preservative, Vitasoy Milk Drink, Vitamax Cereal Drink. Sonia Foods Industries Limited, a wholly owned Nigerian company and manufacturer of Sonia Tomato Paste is making major improvements to its Shagamu, Ogun State factory plant as part of an ongoing plan to meet growing demand for its products and maximize efficiency.Summary
We are seeking an experienced and dynamic regional sales manager with a strong background in the fast-moving consumer goods (FMCG) industry, at least 10 years, 3 years as Region Sales Manager (RSM) in FMCG
. The role involves overseeing sales operations within a defined region, leading a team of sales professionals, driving revenue growth, and ensuring the execution of strategic plans to achieve business goals.
Key Responsibilities
Sales Strategy & Planning:
Develop and implement regional sales strategies aligned with company objectives.
Analyze market trends, competitor activities, and consumer behavior to identify growth opportunities.
Team Leadership & Development:
Lead, train, and motivate the regional sales team to achieve targets and enhance performance.
Conduct regular performance reviews and provide coaching and development plans.
Revenue & Profitability Management:
Achieve regional sales targets, ensuring profitability and market share growth.
Monitor and manage budgets, pricing, and promotional activities to maximize ROI.
Customer Relationship Management:
Build and maintain strong relationships with key clients, distributors, and retailers.
Address customer concerns and ensure high levels of customer satisfaction.
Reporting & Analysis:
Prepare and present regular sales reports, including forecasts, KPIs, and market analysis.
Use data-driven insights to optimize sales strategies and improve performance.
Compliance & Execution:
Ensure adherence to company policies, ethical standards, and regulatory requirements.
Execute national campaigns and ensure brand visibility and presence at the regional level.
Key Performance Indicators (KPIs)
Regional sales growth
Market share improvement
Team performance and retention
Customer satisfaction levels
Budget and expense management.
Qualifications & Skills
Education: Bachelor's Degree in Business Administration, Marketing, or a related field (MBA preferred).
Experience: Minimum of 7-10 years of sales experience in the FMCG sector, with at least 3 years in a leadership role.
Leadership Skills: Proven ability to lead, inspire, and manage a high-performing sales team.
Sales Acumen: Strong understanding of FMCG sales processes, distribution channels, and retail dynamics.
Analytical Skills: Excellent data analysis and decision-making skills with a results-oriented mindset.
Prior experience in thein the same area(s).
Communication: Strong interpersonal, negotiation, and presentation skills.
Tech Savvy: Proficiency in CRM tools, Microsoft Office Suite, and sales performance software.
Travel: Willingness to travel extensively within the region.