Marketing Supervisor – DryHair & Home Care (BTL) at Ascentech Services Limited

Ascentech Services Ltd acts as a gateway to provide a wide range of recruitment and selection services to companies. We are a dedicated team of professional consultants offering top-of-the-line executive recruitment and selection services. We cater for the needs of a range of professionals seeking employment and work together to create effective solutions using our networks and strong client base.Job Summary

We are seeking a proactive and results-driven Marketing Supervisor – DryHair & Home Care (BTL) to plan, coordinate, and execute below-the-line (BTL) marketing activities that drive brand visibility, consumer engagement, and sales growth. The ideal candidate will have hands-on FMCG marketing experience, strong field execution skills, and the ability to lead promotional teams effectively.

Key Responsibilities

Plan and execute BTL campaigns, including market activations, roadshows, in-store promotions, and consumer engagement activities.
Supervise and coordinate field promoters to ensure effective campaign execution.
Manage the deployment of POS materials and maintain strong brand visibility across retail outlets.
Build and maintain strong relationships with distributors, retailers, salons, and other trade partners.
Monitor competitor activities and provide market intelligence to support business decisions.
Prepare campaign reports, evaluate performance, and recommend improvement strategies.
Ensure timely execution of the marketing calendar while adhering to approved budgets.

Requirements

Bachelor's degree in Marketing, Business Administration, or a related discipline.
Minimum of 2 – 4 years' experience in BTL, trade marketing, or field marketing within the FMCG industry.
Experience in DryHair Care, Home Care, or Personal Care products is highly preferred.
Strong leadership and team supervision skills.
Excellent communication, analytical, and reporting abilities.
Ability to build and maintain strong trade relationships.
Willingness to travel extensively for field marketing activities.