Area Sales Manager at Flour Mills of Nigeria Plc

Flour Mills of Nigeria Plc was incorporated in September 1960 as a private limited liability company, and commenced operations in 1962 with an installed capacity of 600 metric tons per day. The Company was converted to a public limited liability company in 1978, and its shares were subsequently listed on The Nigerian Stock Exchange. In its 54 year history, Flour Mills has remained at the forefront of wheat milling in Nigeria. The Company’s flagship brand, Golden Penny, remains one of the best known and the preferred brands amongst bakers, confectioneries and consumers in Nigeria. Flour Mills has invested over N25billion in milling infrastructure over the last seven years, to maintain its competitive advantage. Today, Flour Mills has a rated milling capacity of over 8,000 metric tons per day, making it one of the largest single site mills in the world. The Company’s flagship mill located in Apapa, Lagos comprises of 10 integrated mills. Each mill was designed as a multilevel operation in order to optimize the use of gravity in the sifting process, thereby reducing the energy requirements. In addition, the Company maintains dedicated mills to the processing of different wheat varieties to produce different flour types. This has ensured consistent quality of its products for 50 years. The Apapa Mill also boasts of modern silos with a storage capacity to 191,000 metric tons. Flour Mills has also made significant investments in power generation. The Company has 11 General Electric (GE) Jenbacher gas generators at its Apapa Mills, with a combined capacity of 30 megawatts. This has enabled the company to reduce the occurrence of production stoppages. In addition, the Company has a 30megawatt diesel plant at the same site to act as a backup in the event of any shortage of feedstock to the gas generators.
Purpose

Responsible for managing and coaching a team of Assistant Managers, Wholesale & Trade Development to achieve the growth objectives in an allocated Sales area.

The Job

Overall responsible for a number of Key Distributors (KD) serviced by a team of of Assistant Managers, Trade Development, Wholesale Development, Seal Team e.tc in an allocated region
Achieve the sales volumes by category in each of the Key Distributor territories
Ensure that the direct to retail (van sales, open market sales) redistribution KPIs are delivered by each sales team within each KD
Responsible for the SOP of each direct to retail team including route plans and correct use of the Sales Automation tool
Ensure effective coverage of the entire area through direct to retail redistribution supported by a network of FMN approved sub-distributors each of whom has a direct to retail capability in their territory of operations
Coach and mentor the Sales Team in all aspects of the KD operation such that they each deliver on their monthly/annual KPIs

Qualifications

Minimum requirement: Graduate Degree in Sales related field.
Added advantage: MBA

Experience:

Minimum 8 years’ Sales experience gained in a major FMCG blue chip organisation.
Added Advantage: Added Advantage: Evidence of a strong coaching and mentoring capability.

The Person Must Have:

Strong knowledge of sales operations, route-to-market strategies, and territory management.
Proven ability to lead and motivate sales teams to achieve volume, distribution, and visibility targets.
Excellent analytical skills to track market performance, interpret sales data, and identify growth opportunities.
Strong communication, negotiation, and relationship-building skills to engage distributors, key accounts, and internal stakeholders.
Good planning and organizational abilities to execute sales strategies, monitor field activities, and ensure effective market coverage.