CMI (Consumer and Market Insight) Brand & Consumer Specialist at Unilever

Our brands are trusted everywhere and, by listening to the people who buy them, we’ve grown into one of the world’s most successful consumer goods companies.

Look in your fridge, or on the bathroom shelf, and you’re bound to see one of our well-known brands. We create, market and distribute the products that people choose to feed their families and keep themselves and their homes clean and fresh.

People’s lives are changing fast. As the way we all live and work evolves, our needs and tastes change too. At Unilever we aim to help people in their daily lives. So we keep developing new products, improving tried and tested brands and promoting better, more efficient ways of working.

We have a portfolio of brands that are popular across the country. Popular because of our two key strengths:

Strong roots in local markets and first-hand knowledge of the local culture.
World-class business expertise applied internationally to serve consumers everywhere.
Focusing on performance and productivity, we encourage our people to develop new ideas and put fresh approaches into practice. Hand in hand with this is a strong sense of responsibility to the communities we serve. We don’t only measure success in financial terms; how we achieve results is important too. We work hard to conduct our business with integrity – respecting our employees, our consumers and the environment around us.

Unilever is proudly one of the country’s leading suppliers of fast-moving consumer goods in all our three divisions – Foods, home care and personal care.

Foods
We are the largest seller of packet tea with our Lipton brand leading the Foods and Beverages category.
We are the category leader in margarine in the country with the Blueband brand.
In savoury, our Royco and Knorr brands are household names you can’t ignore.
Home & personal care
We are highly visible in the home care market in the country, which includes cleansing and hygiene products.
Our home care products, Omo and Sunlight are household names synonymous with home care.
Within the personal care market, we are very visible with brands like Lux and Pears to help you look and feel good.Job Purpose

If you are curious by nature, energized by connecting the dots, and uncovering growth opportunities within complex data & research, then this job is for you. In CMI, you have the opportunity to be a master storyteller and influencer, and to use data & insights to solve some of the businesses biggest problems. We are in service of consumers & shoppers and have a responsibility to represent them as an objective, fact-based voice in the business.

What Will Your Main Responsibilities Be

CMI specialists support the CMI growth partners to lead specialist analytics, and Brand Building Specialists specifically partner in building end-to-end superiority & elevating brand experiences.
The key expectation of this role is to help brand teams understand the levers to pull to build brand love, to elevate experiences, and to measure how well we do these things. In this role you are expected to work with multiple data sets that enable brand understanding & activation – such as UBS, BGS, social & search insights, trends, primary innovation, etc. Focus areas will include innovation/renovation research, media testing & deployment optimisation, building customer growth stories for innovations, leading PLEs etc.
Specialist roles flow to value & deliver domain expertise across BGs in the MCO/Region – they support the CMI Growth Partners, and as such their goals & workplans are designed against CMI Growth Partner priorities. While the role might have a BG-designation (e.g. in big markets), the expectations is to flow to value and so the person may need to support other BGs in the market/region at times.

The Brand Building Specialist Core Responsibilities Include

Leading analytics on UBS and Brand Power to support medium to long term brand performance (where relevant, working closely with the CD & perform specialists on the Ps that they own).
Flawlessly integrating all possible sources to support ideation of innovation funnels that drives business growth
Supporting CMI Growth Partners in the design of cost-effective research programmes to maximise efficiency and effectiveness, and scaling up agile research methods and tools
Leading research on priority innovations & renovations from ideation/co-creation to final testing of the full mix (including communication)
Identifying & integrating consumer insights & latest micro trends to come up with disruptive innovation & brand-building / brand-experience ideas that are game changers.

Experiences & Qualifications
WHAT YOU WILL NEED TO SUCCEED

Minimum 3 years bachelor’s degree in Business/Economics/Marketing
3+ years of experience in analytics minimum – CMI, CD, Analytics, or Finance.
Confidence and comfort in working with data / numbers and being analytically sound
Strong organisation awareness & business acumen skills
Adept at data interpretation and art of story telling
Creative problem solving
Ability to overtly challenge and influence stakeholders/managing upwards
Ability to independently set own priorities.

Skills

Marketing 6P acumen
Business acumen (finance & org awareness)
Content development, optimisation & measurement
Market research & insight generation
Creativity & experimentation
Innovation excellence
Social/search insight generation (working with SBA tools & analytics)

Experience
Working on brands at different life stages including in market brand activation
Experience of building strategic understanding and Insights for brands and converting insights into actions. Includes working on identifying brand idea, working on brand campaigns, working on innovations and renovations.
Delivering via collaboration
Experience of creating partnerships across brand teams and functions including R&D, Media, Finance etc and CMI teams. Experience of delivering through others including CMI expertise teams and external partners
Crafting & Innovation
Experience of leading on innovation, invention of new engagement. Experience of applying creativity and strategic thinking to delight the consumer

Leadership

You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.
Ability to work collaboratively with different teams & external partners without having direct reporting lines, inside and outside of the country
Work autonomously & make decisions independently
Work flexibly – responds well to change, and able to learn and unlearn

Critical SOL (Standards of Leadership) Behaviours

Care deeply
Focus on what counts
Stay three steps ahead
Deliver with excellence