Dir, Content Marketing | Phoenix Children’s

Phoenix, Arizona, Position Summary The Director, Content Marketing is responsible for developing and executing an integrated content strategy that strengthens the organization’s brand, advances strategic priorities, builds trust with audiences, and positions the health system as a leading voice in health care. The Director leads the development of compelling, audience-centered content across digital, social, editorial, video, multimedia and other channels. This leader balances strategic thinking with strong editorial judgment and execution. The Director establishes content standards, processes and governance; develops content plans aligned with organizational priorities; oversees content production and distribution; and uses audience insights and performance data to continually improve content effectiveness. Education Bachelor’s degree in marketing, communications, journalism, public relations, English, business or a related field. (Required) Advanced degree. (Preferred) Experience Ten (10) years of progressive experience in content marketing, editorial strategy, communications, journalism, digital marketing or related field. (Required) Experience developing and leading enterprise content strategies across multiple channels. Health care experience strongly preferred. (Required) Experience working in a complex organization with multiple stakeholders, competing priorities and highly regulated or highly technical subject matter. (Required) Experience leading teams and managing agencies, vendors and significant content initiatives. (Required) Experience using analytics, research and audience insights to inform content strategy and decision-making. (Required) Special Skills Strategic thinker who can connect content strategy to broader organizational and business objectives, with a strong understanding of content marketing, digital behavior, audience segmentation, consumer expectations and the consumer journey. (Required) Exceptional writer and editor with strong editorial judgment and the ability to translate complex clinical, scientific or technical information into accessible and engaging content; strong understanding of health care communications, brand strategy, storytelling and integrated marketing. (Required) Knowledge of SEO, content management systems, social media, email marketing and digital analytics, with the ability to use data and insights to evaluate content performance and make strategic decisions; knowledge of emerging content technologies, including generative AI and its opportunities and risks in health care marketing. (Required) Strong project management, organizational, interpersonal and relationship-building skills, with the ability to manage multiple priorities and deadlines and influence and collaborate effectively with senior leaders, physicians, clinicians and other subject-matter experts. (Required) Ability to exercise sound judgment when working with sensitive patient, clinical and organizational information and to balance creativity and innovation with accuracy, compliance and brand standards. (Required)