Senior Marketing Manager at Mikano
Mikano, with her new technology, skills and experience coupled with the high-tech latest modern machines acquired has been in the forefront of manufacturing and assembling of generating sets in the world.
Vision.
To be recognized as the leading solution provider and a preferred partner in the electrical, mechanical, steel fabrication and general civil works in the region.
Our Mission.
To provide our valued customers satisfactory solution for their power requirements with quality products at competitive pricing and commit ourselves to maintaining customer satisfaction by consistently meeting or exceeding their expectations.
History.
Mikano International is a limited liability company incorporated in Nigeria on the 13th February 1995 to engage in all aspects of generator business. From a small beginning in Ikeja, Lagos, to being the leading power solution provider in Nigeria employing over 1600 employees both indigenous and expatriates in various fields.
Today, the company has experienced a spectacular growth through the latest technology and increased its product range to its assembly line of Generators both Diesel and Gas from 9kva to 5000 kva. The company’s STEEL FABRICATION DIVISION fabricates sound proof canopies for all the generators using the latest technology machines.POSITION SUMMARY
Mikano Motors is looking for a Senior Marketing Manager who will be responsible for leading the strategic direction, brand growth, and revenue-driven marketing performance of the Motors division.
This role drives market leadership across passenger vehicles, commercial vehicles, and aftersales while ensuring strong alignment with sales, network development, and group strategy.
TASKS AND RESPONSIBILITIES
Develop and execute annual marketing strategy aligned with revenue targets.
Position Mikano Motors as a premium, authorized 3S (Sales, Service, Spare Parts) dealership group.
Lead all ATL, BTL, and experiential activations.
Oversee production of Online campaign, Reels, Radio, Outdoor, Social & Digital content, Showroom branding.
Lead all vehicle launches, develop pricing communication strategy in collaboration with Sales and coordinate. with OEM partners on brand assets and guidelines.
Support dealership marketing plans nationwide, standardize showroom branding and customer journey experience. Increase service retention, promote genuine spare parts, design service campaigns (maintenance packages, warranty extensions).
Oversee CRM strategy integration with Sales, improve, lead response time, conversion tracking, customer lifecycle communication, use data analytics to inform budget allocation.
Create dashboards for weekly performance reporting
Manage annual marketing budget efficiently.
Evaluate and manage agencies, production houses, and media partners.
Build and mentor high-performing marketing team.
Drive accountability and performance culture.
QUALIFICATIONS
Bachelor's degree in marketing, or related fields.
Minimum 8+ years Automotive marketing.
Strong understanding of Nigerian automotive landscape.
Proven experience in performance marketing and revenue attribution.
Experience managing multi-million-dollar budgets.
Strong leadership and stakeholder management skills.