MSC, Sponsorships, Partnerships, Events & Collaboration at First Bank

First Bank of Nigeria Limited (FirstBank) is Nigeria’s largest financial services institution by total assets and gross earnings. With more than 10 million customer accounts, FirstBank has over 750 branches providing a comprehensive range of retail and corporate financial services. The Bank has international presence through its subsidiaries, FBN Bank (UK) Limited in London and Paris, FBNBank DRC, FBNBank Ghana, FBNBank Gambia, FBNBank Guinea, FBNBank Sierra-Leone and FBNBank Senegal, as well as its Representative Offices in Johannesburg, Beijing and Abu Dhabi.

Since its establishment in 1894, FirstBank has consistently built relationships with customers focusing on the fundamentals of good corporate governance, strong liquidity, risk management and leadership. Over the years, the Bank has led the financing of private investment in infrastructure development in the Nigerian economy by playing key roles in the Federal Government’s privatisation and commercialisation schemes. With its global reach, FirstBank provides prospective investors wishing to explore the vast business opportunities that are available in Nigeria, an internationally competitive world-class brand and a credible financial partner.

The Bank has been named “The Best Bank Brand in Nigeria” four times in a row – 2011, 2012, 2013, 2014 – by the globally renowned “The Banker Magazine” of the Financial Times Group; and “Most Innovative Bank in Africa” in the EMEA Finance African Banking Awards 2014. FirstBank’s brand purpose is to always put its customers, partners and all stakeholders at the heart of its business, even as it is poised to standardise customer experience and excellence in financial solutions across Sub Saharan Africa, in consonance with its brand vision “To be the partner of first choice in building your future”. Our brand promise is to always deliver the ultimate “gold standard” of value and excellence. This commitment is anchored on FirstBank’s inherent values of passion, partnership and people, to position our customers first in every respect.DUTIES & RESPONSIBILITIES

Assist with the development and implementation of the Bank’s and Group’s partnerships and corporate events  strategies;
Monitor developments in the sponsorship of corporate events by carrying out environmental scans to ensure that the Bank is abreast with all highly sensitive news/developments;
Provide analysis for all information gathered on sponsorship and events and make comments that will help management in decision making;
Develop engagement strategy, creative approach, implementation plan, and execution of the Bank’s and Group’s Corporate events, including day-of-event management;
Conceptualise, design, and create high-profile events that portray the Group and Bank in a positive light to media, public officials and other key stakeholders;
Coordinate staffing requirements, briefings, Retail Marketing Teams and Media colleagues to promote the Group’s and Bank’s event;
Provide strategic guidance, approach, consultation, budget, and creative direction for new corporate events, and other experiences;
Produce detailed proposals for events – timelines, venues, vendors/agencies, staffing, and budget;
Negotiate the best price on the Bank’s sponsorship/events using the Bank’s policy on comparative quotes from different vendors;
Monitor the Bank’s brand/visibility at events to ensure consistency and handle competition as this will aid to review how the Bank is performing compared to other banks;
Work with other units/departments within the Bank to ensure standard delivery of the Bank’s events;
Identify sponsorship platforms that would generate revenue leads for the Bank using the sponsorship filter as measurement metrics;
Develop approach and methods for evaluating and measuring event success;
Coordinate venue management and supervise elements of events outsourced to event managers, consultants and agencies;
Perform post-event evaluation; including data entry and analysis, and producing reports for event stakeholders;
Manage communications and promotional materials for Bank-owned and special events;
Maintain the security of all Information entrusted to staff and comply with the principles and policies in the Information Security Handbook.

JOB REQUIREMENTS
Education 
Minimum Education: 

First Degree in any discipline with requisite experience.

Experience 

Minimum of 7 years cognate experience in Marketing/Corporate Communications and/or Sponsorship and Events 
role in blue chip companies or Advertising/PR/Journalism.
Professional membership of APCON, NIM, NIPR
Proficiency with Microsoft Word, Excel and PowerPoint is essential 
Ability to work with minimal supervision