Market Research Specialist at Westfield Consulting
Westfield Consulting is a management consultancy firm, specialized in Increasing Your Business Performance. It is our mission to help our clients make the right decisions & improve their organizational performance. As a partner to our clients, we work as integrated members of the team and strive to provide valuable deliverables that meet their goals.
Our clients range from large to small companies and organizations including some of the most recognizable brands. They come to Westfield seeking expert advice and personalized service on a variety of business process related problems and always leave satisfied.
Our team is comprised of a well-respected group of talented, experienced and likable consultants that can help you achieve your business goals.
With over 10 years of experience in Project Management, financial services and ICT marketing, Westfield brings the expertise you need from a consultancy outfit to help with your projects.Job Summary
The Research Expert will be responsible for conducting high-quality research, developing industry insights, producing thought leadership reports, and supporting policy advocacy initiatives across key sectors of the economy.
The successful candidate will play a critical role in generating actionable insights, engaging stakeholders, and supporting strategic conversations through data-driven analysis and compelling storytelling
Key Responsibilities
Conduct primary and secondary market research across various sectors to generate actionable insights and support strategic decision-making.
Design and manage surveys, questionnaires, interviews, and other research instruments using appropriate research methodologies and tools.
Collect, analyze, and interpret qualitative and quantitative data to identify market trends, business opportunities, and emerging industry developments.
Develop high-quality reports, industry analyses, insight papers, presentations, and research publications tailored to diverse stakeholders.
Utilize market research and data analysis tools such as Excel, SPSS, Google Forms, SurveyMonkey, and related platforms to support research accuracy and insight generation.
Monitor economic, regulatory, market, and business trends to provide timely intelligence and strategic recommendations.
Translate complex data and research findings into clear, compelling, and decision-oriented narratives and presentations.
Support policy advocacy and thought leadership initiatives through evidence-based research and insight development.
Engage and collaborate with internal teams, industry experts, stakeholders, and strategic partners in the execution of research projects and initiatives.
Coordinate assigned research projects from planning to execution, ensuring timely delivery, quality assurance, and alignment with organizational objectives
Key Requirements
Bachelor’s Degree in Economics, Statistics, Business Administration, Public Policy, Social Sciences, or a related field with 4 – 6 years’ experience in market research, data analysis, insights development, or related roles
Strong understanding of qualitative and quantitative research methodologies, survey design, and data analytics techniques
Hands-on proficiency in the use of market research and data analysis tools such as Excel, SPSS, Google Forms, Survey Monkey, or related platforms
Competencies:
Market Research & Intelligence
Research Design & Methodology
Data Collection & Analysis
Market & Industry Analysis
Competitive Intelligence
Consumer/Customer Insights
Market Segmentation & Profiling
Trend Analysis & Forecasting
Survey Design & Administration
Statistical Analysis & Interpretation
Business & Financial Analysis
Report Writing & Research Presentation
Research Data Management
Market Opportunity Identification
Research Tools & Analytics Software