Lead, Brand & Corporate Communications at Leadway Assurance Company

Leadway Assurance Company Limited was founded in 1970. Sir (Dr.) Hassan O. Odukale, (KJW, D.Sc., FCIIN).It has a chequered history of being a company with close attention to relationships, having started operations as a direct motor insurance company. Soon the relationship developed to a stage where it has established a deep relationship with the brokers’ network in Nigeria, enjoying 80% of its current business from this source.

The pivotal point at Leadway is “the customer” and the company has enjoyed a steady growth in its commitment to providing integrated insurance and financial services to its numerous customers.

The Company’s remarkable success has been possible because of its sound professional and business standards backed by the uncompromising level of integrity of its Directors. An uncompromising level of integrity of service is a tradition imbibed at LEADWAY and instilled by its late founder, Sir (Dr.) Hassan O. Odukale, KJW, D.Sc, FCIIN (1926-1999). As an astute and honest businessman the founding Managing Director and later Chairman of the Board of Directors, Sir Odukale nurtured the Company to an enviable position in the Nigerian insurance industry. His vision of dedicated service to all customers remains a guiding principle that shapes the policies of the company.

LEADWAY is a private company with 42 shareholders, 14 of which are corporate investors, and 2 Trust Corporations.The Lead, Brand & Corporate Communications is responsible for shaping, safeguarding, and elevating the Leadway corporate narrative across internal and external stakeholder ecosystems. This role spearheads the conceptualization and end-to-end execution of group-wide corporate communication strategies, media relations, PR and reputation management, executive profiling, and employee engagement initiatives across Leadway Assurance and its Operating Companies (OpCos). 

Core Objectives: 

Conceptualize, develop, and deliver high-impact integrated corporate communications, PR, and brand reputation campaigns. 
Formulate clear narrative architectures and author strategic communication plans, press releases, thought leadership articles, and executive correspondence. 
Lead corporate crisis communications and proactive reputation monitoring to safeguard Leadway’s brand equity across all touchpoints. 
Partner with Human Resources and executive leadership to architect transformative internal communication programs that drive cultural cohesion and employee advocacy. 
Support Leadway OpCos and strategic business units with corporate narrative alignment, messaging frameworks, and executive visibility. 

Key Accountabilities (Duties and Responsibilities) Perspective % Weight Output 

Financial 15% 

Ensure all brand and corporate communications campaigns, PR agency retainers, and media engagements are executed strictly within approved budgetary limits 
Drive cost efficiencies through optimal media buying, agency relationship management, and quarterly budget reconciliations. 
Provide accurate ROI and earned media value (EMV) evaluations for all corporate PR and media sponsorships. 

Internal business processes 35% 

PR & Media Relations: Build and maintain strategic relationships with tier-1 business, financial, lifestyle, and tech media editors, journalists, and thought leaders. 
Executive Profiling & Thought Leadership: Develop speeches, op-eds, briefing packs, and presentation decks for the Executive Committee and Group leadership. 
Crisis & Reputation Management: Manage the early-warning media listening framework and execute rapid response protocols for crisis mitigation. 
Corporate Governance & Publications: Oversee the content development, editorial direction, and production of the Annual Report, AGM collateral, corporate profiles, and sustainability/ESG narratives. 
Internal Communications: Translate organizational transformations and strategic milestones into compelling, human-centric internal storytelling campaigns that reinforce the Leadway culture. 

Customer 35% 

Ensure Leadway’s voice remains authoritative, empathetic, and consistent across traditional news media, corporate digital touchpoints, and broadcast channels. 
Collaborate with the Brand Design, Digital Asset, and Experiential teams to align corporate narrative seamlessly with commercial product campaigns. 
Monitor brand sentiment across public channels and lead reactive and proactive narrative interventions. 
Act as the central communications liaison for subsidiary OpCos, ensuring unified messaging that prevents brand dilution across business lines. 

Learning and growth 20% 

Continuously integrate emerging marcomms technologies, AI-driven corporate storytelling frameworks, and modern PR analytics into team workflows. 
Provide direct mentorship, coaching, and performance management to team analysts, interns, and NYSC associates. 

Job Dimensions Reporting Relationships: jobs that report to this position directly and indirectly 

Direct Reports 

Corporate Communications Analyst(s), Communications Interns  

Indirect Reports 

NYSC, Agencies among others 

 Manage Stakeholder ement: key stakeholders that the position holder will need to liaise/work with to be successful in this role. 

Internal 

Executive Leadership 
Human Resources 
Commercial & Retail Teams 
Digital Business 
OpCo Marketing/Brand Liaisons Legal & Compliance. 

External 

Customers 
Media 
Marketing Communications Agencies 
Industry bodies 

 Decision Making Authority /Mandates/Constraints: the decisions the position holder is empowered to make 

Full authority over editorial approvals for internal newsletters and staff broadcasts. 
Mandate to direct first-draft media releases, statement holding lines, and media query triage. 
Direct oversight over PR agency workflow management and day-to-day deliverables. 
Strategic recommendations on executive event participation and corporate media placements. 

 Work cycle and impact: time horizon and nature of impact (Planning) 

This role has various work cycle and impact grouping: 

Corporate PR, Media Relations & Thought Leadership 
Internal Communications & Corporate Culture 
Crisis Communication & Issues Management 
Annual General Meeting (AGM) Communications & Annual Reports  
OpCo Brand Alignment & Ecosystem Narrative Governance 

 Ideal Job Specifications 

Academic: 

Bachelor’s Degree or equivalent from a recognized University  
Master’s Degree is an added advantage. 
ARCON certification is mandatory 
Professional qualifications of CIM, NIPR, NIM, Google Certs. Etc. is desirable 

Desired work experience: 

5 – 7 years’ experience gained within a corporate organisation and/or marketing agency 
Agency experience in addition to corporate experience, interest or experience in the media / communications industry is an advantage. 
Proven experience working with executive leadership teams on speeches, thought leadership, and corporate governance documentation.  
Solid understanding of the financial services, insurance, or pensions regulatory landscape in Nigeria is an advantage.