Key Account Manager – Industrial Marketing at Robert Walters

Robert Walters is a global, specialist professional recruitment consultancy. "Our story begins in 1985, when our CEO, Robert Walters, opened the first office in Central London. Rob has led the company ever since and has the same passion and commitment today. Over the last 30 years the business has grown and so has our ambition. We now operate across 25 countries and employ over 2,900 people. It’s a powerful success story built on the strength of our people. Organizations rely on us to find high quality professionals for a range of specialist roles. Professionals who are looking for a new role, whether it’s on a permanent, interim or contract basis, trust us to find them their ideal job.
Role Overview

The role focuses on market development, brand positioning, dealer engagement and driving business growth across industrial segments. It requires extensive field travel, strong industry networking and hands-on execution of regional marketing initiatives.

Key Responsibilities

Develop and execute region-specific industrial marketing strategies
Build, manage and grow key accounts and dealer networks
Plan and execute product launches, dealer meets, exhibitions and trade fairs
Conduct competitive market analysis and identify new business opportunities
Support sales teams with product demonstrations, marketing tools and benchmark studies
Track ROI of marketing initiatives and prepare performance dashboards
Execute digital marketing initiatives and gather customer and market feedback
Coordinate with cross-functional teams to align branding and business objectives

Experience & Skills Required

Minimum 5 years’ experience in B2B / Industrial Marketing
Strong industry connections within Cement, Steel, Power and Mining sectors
Proven experience in product branding, channel development and lifecycle management
Excellent communication, planning and execution capabilities
Analytical mindset with strong reporting skills
Willingness to travel extensively

Qualifications

Bachelor’s Degree
MBA or certification in Marketing/Business Development

Ideal Candidate Profile

Strong relationship builder with influential industry contacts
Self-driven, strategic and target-oriented
Highly organized with strong attention to detail
Comfortable working independently in a field-intensive role