Digital Marketing Executive at Dana Group

From its maiden advent in Pharmaceuticals Manufacturing in the mid-80′s, the Group diversified into bulk importation of Industrial Chemicals, affordable Pharmaceuticals and Surgicals, Commodities, Polyethylenes, Automobiles, Electronics and White Goods. In continuing with the Group’s philosophy of leading by example, the successful commissioning of a Plastics Plant for household products in the year 2000 was followed by the setting up of a Pharmaceutical Formulation Plant and a Table Water Bottling Plant in 2003. The Group also forrayed into Rice Milling too, using state-of-the-art food processing equipment from the world leaders in their fields. Dana Group also acquired Steel Rolling Mill in Katsina to produce debars and wire rods, which was a high point in 2006.

With its resources, reach and marketing acumen, the Group will lead the field in Industrial Chemicals and Pharmaceuticals for a very long time to come. The turn of the century has fulfilled its vision of becoming a large conglomerate with interests in diverse fields of operations, including that in manufacturing and importation of new varieties of Pharmaceutical products. The Group’s diversification into the Food Sector and Automobile Sector, lends further credence to its capability and multi-faceted operations. Sound financials and exemplary business vision have made the group a leader in every area of operation. Its latest and most exciting venture has been its entry in the Air industry with the launch of Dana Air at the end of 2008, serving domestic routes with daily scheduled flights and charter operations.
The contribution of Dana Group to the National Economy has been immense and beyond doubt. Apart from making many people gainfully employed either directly or indirectly, it has dutifully established itself as a socially responsible organization. Among others, Dana Group is sponsoring Sri Sai Vandana Foundation (SSVF), a registered charity since 1995 in Nigeria. SSVF conducts frequent and regular humanitarian service activities and participates in programmes committed to alleviating the under-privileged in Nigeria.About the Role

We’re looking for a hands-on Digital Marketing Executive to own and grow our online presence.
If you live for campaigns, love digging into data, and know how to turn clicks into customers, this role is for you.
You’ll work onsite with the marketing team to plan, execute, and optimize campaigns across paid, organic, and social channels.

Job Description

Manage Campaigns: Plan and run Google Ads, Meta Ads, LinkedIn Ads, and other paid campaigns with clear ROI targets.
Own Social & Content: Develop content calendars, write copy, and coordinate with design to grow engagement across Instagram, LinkedIn, X, and Facebook.
SEO & Website: Work on-page SEO, keyword research, and collaborate with web dev to improve site performance and conversion rates.
Analytics & Reporting: Track KPIs in GA4, Meta Ads Manager, and Google Ads. Prepare weekly/monthly reports with insights and next steps.
Email Marketing: Set up and optimize email flows, newsletters, and automations using tools like Mailchimp/Klaviyo.
Market Research: Keep tabs on competitors, trends, and audience behavior to find new growth opportunities.

What We’re Looking For

Bachelor’s Degree in Marketing, Communications, Business, or related field. Relevant certifications are a plus.
3-5 years of experience in digital marketing
Hands-on experience with Google Ads, Meta Ads Manager, and Google Analytics
Strong copywriting skills and an eye for what makes content perform
Familiarity with SEO tools like SEMrush, Ahrefs, or Google Search Console
Data-driven mindset – you make decisions based on numbers, not guesses