Creative Director at CIG Motor Ltd
Guangzhou Automobile Group Co., Ltd (GAC MOTOR) is a Chinese automobile maker headquartered in Guangzhou in China. GAC MOTOR represents insisting on pursuing scientific development, enhancing the core competition, and achieving the sustainable development.
Since its establishment, the Trumpchi has been technologically on par with other global brands and developed based on top-notch European performance. GAC Motor not only has relationships with the global top ten automobile parts suppliers, but have also internalized Europe s advanced chassis and powertrain technology.
Especially in the safety performance, GAC MOTOR’s entire models got the 5 stars award in the C-NCAP test and beyond most of famous brands. Accordingly, GAC MOTOR is foremost in passive safety area.
Designed in Italy, built in world manufacture China, with its C-Class chassis and equipment, B-Class value and quality, and A-Class price, the Trumpchi will be extremely competitive in the global market.
With the global strategy of "Prudent action, holistic plan, steady growth, major breakthroughs," GAC plans to establish distribution networks in 18 countries in 2014, covering each continent, and extend further to neighboring markets. In the Middle East, GAC MOTOR plans to establish networks in Kuwait, Saudi Arabia, and United Arab Emirates etc.; as well as in Russia and Ukraine of Eastern Europe; Chile, Peru, Colombia, Brazil and Argentina of South America; Algeria and Nigeria of Africa; and in the Southeast Asia and Central Asia are Thailand, Burma, and Cambodia etc.Job Summary:
The Creative Director leads the creative vision and execution across all CIG Motors brand touchpoints, overseeing design, motion, video, and content development. The role translates marketing objectives into compelling creative concepts and ensures all creative output is of a high standard, on-brand, and delivered on time.
Key Responsibilities:
Creative Strategy & Direction
Develop the overall creative direction and concepts for campaigns, aligned with brand and marketing objectives.
Translate briefs from the Marketing Manager into strong creative concepts for campaigns, events, social content, and offline collateral.
Champion creative innovation that differentiates the CIG Motors brand in the market.
Team Leadership & Production Oversight
Lead and mentor the creative team to deliver high-quality output on time.
Oversee the production of videos, photography, motion graphics, and print/digital collateral.
Review and approve all creative deliverables prior to publishing or release.
Brand Consistency & Quality Control
Ensure all creative output adheres to brand guidelines and maintains a consistent visual identity.
Establish and maintain quality standards and creative review processes.
Trends, Innovation & Vendor Management
Stay current with design, video, and creative trends and technology to keep the brand's output fresh and competitive.
Manage external creative agencies, freelancers, and production vendors when required.
Requirements
Qualifications and Experience:
Bachelor's degree in Graphic Design, Marketing, Visual Communication, or a related field.
A strong portfolio demonstrating creative direction and design capability is required.
Minimum of 7-10 years' experience in creative or design roles, including at least 3 years in a creative leadership position.
Proven experience leading creative teams and campaigns, in an agency or in-house setting.
Strong visual and design sensibility with excellent storytelling ability.
Proven leadership and team management skills.
Proficiency in design and video tools (e.g., Adobe Creative Suite).
Strong project management skills.
Ability to translate strategy and briefs into compelling creative concepts.
High attention to detail and consistency with brand standards.