Area Sales Manager, Corporate at Dangote
The Dangote Group is one of the most diversified business conglomerates in Africa with a hard-earned reputation for excellent business practices and products’ quality with its operational headquarters in the bustling metropolis of Lagos, Nigeria in West Africa.
The Group’s activities encompass:
Cement – Manufacturing / Importing
Sugar – Manufacturing & Refining
Salt – Refining
Flour & Semolina – Milling
Pasta – Manufacturing
Noodles – Manufacturing
Poly Products – Manufacturing
Logistics – Port Management and Haulage
Real Estate
Dangote Foundation
Since inception, the Group has experienced phenomenal growth on account of quality of its goods and services, its focus on cost leadership and efficiency of its human capital. Today, Dangote Group is a multi-billion Naira company poised to reach new heights, in every endeavour competing with itself to better the past.
The Group’s core business focus is to provide local, value added products and services that meet the ‘basic needs’ of the populace. Through the construction and operation of large scale manufacturing facilities in Nigeria and across Africa, the Group is focused on building local manufacturing capacity to generate employment and provide goods for the people.Job Purpose
The Corporate Area Sales Manager is responsible for driving bulk cement sales across a defined region, with a focus on corporate clients, large-scale projects, and key accounts. The role combines strategic oversight, team leadership, and direct account management to achieve revenue growth, expand market share, and strengthen long-term partnerships within the construction ecosystem.
Key Responsibilities
Sales Strategy & Revenue Growth
Develop and execute area-specific sales strategies to achieve volume and revenue targets.
Drive corporate and project-based sales, including major construction firms, developers, and government contracts.
Identify and secure high-value projects and long-term supply agreements.
Key Account & Corporate Client Management
Manage a portfolio of strategic corporate accounts across the area/regions.
Build strong relationships with contractors, consultants, developers, and procurement teams.
Lead negotiations for large-volume contracts and framework agreements.
Ensure high levels of customer retention, satisfaction, and repeat business.
Team Leadership & Capability Development
Lead, manage, and coach a team of Corporate Sales Representatives / Key Account Managers.
Set clear performance targets and monitor team productivity.
Conduct regular field visits, performance reviews, and coaching sessions.
​​​​​​​Market Development & Intelligence
Identify emerging construction projects and position the company as a preferred supplier.
Monitor competitor activities, pricing trends, and market dynamics.
Provide actionable insights to senior management to support decision-making.
Drive initiatives to grow presence in underserved or strategic markets.
Pricing, Negotiation & Commercial Management
Develop and implement pricing strategies within approved frameworks.
Negotiate complex, high-value deals while ensuring profitability and margin protection.
Evaluate credit risks and collaborate with finance on customer payment terms.
Distribution & Supply Coordination
Collaborate with logistics and plant teams to ensure consistent product availability and timely delivery.
Manage demand planning and forecasting for corporate clients and projects.
Ensure efficient coordination between sales, operations, and supply chain functions.
Performance Monitoring & Reporting
Track and analyze key performance indicators (KPIs) across the region.
Prepare weekly, monthly, and quarterly sales performance reports.
Use data analytics to identify performance gaps and implement corrective actions.
Key Performance Indicators (KPIs)
Regional sales volume and revenue growth
Corporate/project sales contribution
Market share within assigned territory
Number and value of secured projects/contracts
Customer retention and satisfaction rates
Team productivity and target achievement
Qualifications & Experience
Bachelor’s degree in Business Administration, Marketing, Engineering, or related field
Minimum of 7–12 years’ relevant sales experience, with at least 3–5 years in a managerial role
Proven track record in cement, building materials, or construction-related sales
Strong experience in corporate/B2B and project-based selling
Skills & Competencies
Technical competencies
Strategic sales planning and execution
Key account management
Advanced negotiation and contract management
Financial/commercial acumen
Data-driven decision-making
Leadership competencies
Team leadership and coaching
Performance management
Stakeholder engagement
Cross-functional collaboration
Behavioral Competencies
Strong results orientation and resilience
High level of ownership and accountability
Excellent problem-solving and decision-making skills
Customer-centric mindset
Ability to thrive in a fast-paced, competitive market
Working Conditions
Extensive fieldwork and travel across assigned area
Frequent engagement with construction sites, corporate offices, and project locations
May require flexible working hours based on project timelines and client needs
