Analyst – Master Brand Marketing at MTN Nigeria
MTN Nigeria is part of the MTN Group, Africa\'s leading cellular telecommunications company. On May 16, 2001, MTN became the first GSM network to make a call following the globally lauded Nigerian GSM auction conducted by the Nigerian Communications Commission earlier in the year. Thereafter the company launched full commercial operations beginning with Lagos, Abuja and Port Harcourt. MTN paid $285m for one of four GSM licenses in Nigeria in January 2001. To date, in excess of US$1.8 billion has been invested building mobile telecommunications infrastructure in Nigeria. Since launch in August 2001, MTN has steadily deployed its services across Nigeria. It now provides services in 223 cities and towns, more than 10,000 villages and communities and a growing number of highways across the country, spanning the 36 states of the Nigeria and the Federal Capital Territory, Abuja. Many of these villages and communities are being connected to the world of telecommunications for the first time ever. The company\'s digital microwave transmission backbone, the 3,400 Kilometre Y\'elloBahn was commissioned by President Olusegun Obasanjo in January 2003 and is reputed to be the most extensive digital microwave transmission infrastructure in all of Africa. The Y\'elloBahn has significantly helped to enhance call quality on MTN network.
Reports To: Manager – Master Brand Brand Sponsorship
Division: Marketing
Mission
Provide analytical, technical, and operational support for cascading MTN’s brand strategy, sponsorships, and commercial plans to the regions through insight generation, campaign development & deployment, activations, project management, post evaluation, and reporting.
Description
Develop regional marketing localized campaign briefs based on regional insights to cascade national campaigns to the regions
Collate market insights and maintain the regional competitive intelligence database.
Develop regional marketing tactical plans and activation initiatives for product education and uptake
Work with the integrated marketing agencies to develop regional communication and BTL campaigns for product uptake
Support the planning, coordination, and tracking of regional campaign execution across multiple channels (digital, OOH, traditional, experiential, trade).
Manage and update deployment trackers, creative material logs, and vendor schedules to ensure timely delivery of marketing assets.
Track campaign performance metrics (reach, engagement, conversions, and adoption) and produce weekly/monthly reports using Power BI and Excel
dashboards.
Conduct trade visibility audits and ensure MTN’s brand identity compliance across POS, retail, and promotional materials.
Assist in organizing regional activations and sponsorships alongside post-event analysis to measure ROI and customer sentiment.
Maintain detailed documentation for all campaigns, including status updates, signoffs, agency deliverables, and feedback reports.
Liaise with the Regional Sales and CEX teams to track customer feedback and integrate insights into campaign refinements.
Ensure operational alignment with MTN’s Responsible Marketing and Advertising Policy and compliance with regulatory guidelines.
Requirements
Education:
Bachelor’s degree in marketing, Statistics, Business Administration or related field
A postgraduate diploma in Marketing, Business Administration or a related discipline would be an added advantage
APCON Certification
Fluency in English and other local languages.
Experience:
3-7 years’ experience which includes
Experience with Excel, Power point, Power BI or similar analytics tools
Understanding of regional marketing or FMCG/telco field environment
Strong proactive and execution skills
Strong stakeholders’ management
Excellent project management skills to meet deadlines.