Social Media & Content Associate at SureGifts
SureGifts provides convenient voucher solutions to individuals and corporates. We are on a mission to lead digital value transfers via vouchers across Africa and beyond.
We are a team of smart, multitalented people, looking to do the extraordinary, from the most unlikely part of the world. We have worked hard to get to where we are and we are always looking for smart people willing to get their hands dirty and build with us.The Role
You will be the creative engine behind SureGifts' day-to-day social presence. This is a dual role: part content creator, part visual designer.
You'll plan, produce, and publish content across our social channels while also crafting the graphics, templates, and visual assets that keep our brand looking sharp and consistent across every touchpoint.
If you're the type who can write a punchy caption, design the accompanying graphic, and still find time to shoot a quick reel — this is your seat.
Key Responsibilities
Social Media Management and Content Creation:
Plan and manage a monthly social media content calendar across Instagram, X (Twitter), Facebook, LinkedIn, and TikTok/Reels
Create original, engaging content — copy, graphics, short-form video — tailored to each platform's format and audience
Develop and execute campaign content for product launches, seasonal moments, gifting occasions (Valentine's, Christmas, TGIF etc.), and brand activations
Grow our community through consistent posting, timely responses, and proactive engagement with followers and brand conversations
Monitor trends and adapt content quickly to tap into relevant cultural moments without losing brand voice
Design on-brand static and animated assets for social, email, in-app, and partner use — including banners, story templates, promotional cards, and brand toolkits
Maintain a library of reusable brand templates in Canva that internal teams and partners can use independently
Produce visual assets for campaigns end-to-end, from brief to delivery, with minimal revisions needed
Ensure all creative output adheres to SureGifts' brand guidelines — colour, typography, tone, and visual identity.
Video & Short-Form Content:
Shoot and edit short-form video content for Reels, TikTok, and YouTube Shorts using CapCut or equivalent tools
Repurpose long-form content (webinars, events, testimonials) into snackable social clips
Develop video concepts that showcase product benefits, customer stories, and brand personality
Performance & Reporting:
Track and report on content performance metrics (reach, engagement rate, follower growth, click-through) monthly
Use insights to optimise content formats, posting cadence, and creative direction
Stay current on platform algorithm changes and best practices.
What Success looks like
In your first 90 days, you will have:
Taken full ownership of the SureGifts' content calendar with zero missed posts
Refreshed our social templates in Canva to reflect current brand guidelines
Produced at least two campaign content series from brief to execution
Built a performance dashboard that the Head of Marketing actually looks forward to seeing.
Must-Haves
2–4 years of hands-on experience in social media content creation and/or graphic design
Strong Canva proficiency ; you can build a template from scratch and make it look like it came from a proper design team
Comfortable with short-form video; CapCut or similar, creating and editing Reels/TikTok content
A natural copywriter with a feel for brand voice — punchy, warm, and culturally aware
Understanding of social media analytics and what the numbers actually mean
Highly organised, able to manage a content calendar and hit deadlines consistently
Excellent eye for detail — typography, spacing, colour — it shows in your work.
Nice-to-Haves:
Experience with Adobe Photoshop, Illustrator, or Premiere Pro
Familiarity with AI creative tools (ChatGPT for copy, Midjourney for ideation)
Experience in fintech, e-commerce, FMCG, or consumer brands
Photography skills or basic on-camera presenting ability
Experience running paid social campaigns.