Online Sales Manager at So Fresh Neighbourhood Market

So Fresh is Nigeria’s number one premium healthy food brand, that provides fresh, good, clean nutrition and promote a healthy lifestyle.

At So Fresh, we believe food should be fresh and close to nature as possible, hence we create fresh, tasty, yum, organic, nutritious and healthy food choices.

We are big on quality, hygiene, freshness and excellent customer serviceRole Summary

Drive online revenue growth by building structured sales funnels, and leading the online sales operations
Oversee all online sales, e-commerce and third-party platform activity (e.g. WhatsApp, Instagram DMs, X DM, Glovo, Chowdeck etc.)
Manage the full sales funnel from leads through to conversion and follow up
Analyse customer behaviour to ensure seamless online shopping experiences for customers
Collaborate with other departments to create positive customer experience and drive revenue growth
Align the e-commerce strategy with the company’s overall business objectives
Setting and tracking online sales targets and KPIs
Data analytics and performance reporting to the GM.

Job Responsibilities
Digital Revenue Growth:

Drive the achievement of the online sales revenue targets
Develop and execute online sales strategies to increase revenue and customer acquisition
Managing the full sales funnel from leads through to conversion and follow up
Implement digital marketing initiatives, such as SEO, SEM, email marketing, and social media, to drive traffic and sales.

Sales Funnel & Conversion Optimization:

Design, manage, and optimize the customer journey from awareness to purchase, driving revenue through high-converting, targeted marketing funnels
Conversion Rate Optimization (CRO): Run A/B tests on landing pages, calls-to-action (CTAs), and content to maximize conversions
Data Analysis & Reporting: Analyze key performance metrics (conversion rates, CAC, ROI) using tools like Google Analytics to identify bottlenecks
Collaboration: Work with content creators, designers, and sales teams to align brand messaging and improve user experience
Analyze web traffic and sales to optimize sales channels and improve conversion rates.

Third-Party Delivery Platform Management:

Overseeing all e-commerce and third-party platform activity (e.g. WhatsApp, Instagram DMs, X DM, Glovo, Chowdeck etc.)
Managing relationships with third-party vendors, including payment gateways, logistics partners, and e-commerce platforms
Manage So Fresh accounts on 3rd party delivery platforms
Manage product listings, descriptions, and pricing on 3rd party delivery platforms
Drive sales, promotion and marketing activities on 3rd party delivery platforms.

Customer Engagement, Sales & Retention:

Maintain excellent relationships with customers and ensure their satisfaction
Ensure exceptional online customer experiences to drive retention and loyalty
Provide exceptional customer service to promote customer loyalty and retention
Collaborate with other departments to ensure timely delivery and accurate billing
Plan and execute seasonal and promotional campaigns to increase sales and boost customer engagement.

Team & Process Management:

Recruit and train the online sales team to ensure their effectiveness and continuous improvement
Lead and manage the online sales department to exceed targets and provide exceptional customer service
Collaborate with marketing, IT, and other departments to optimize the online sales process.

Analytics & Reporting:

Setting and tracking online sales targets and KPIs
Provide regular reports on sales performance, traffic, and customer data
Present sales reports to upper management and make recommendations for improvement
Maintain up-to-date knowledge of industry trends and competitive landscape.

Qualification & Requirements

BSc Degree in Business Administration, Marketing, E-Commerce, IT, or a related field
3 – 5 years of experience in online sales management, e-commerce or in a digital marketing role
Experience in QSR online sales management is desirable
Strong understanding of digital sales funnels, digital marketing strategies and e-commerce platforms
Ability to analyze and interpret sales data, and make informed decisions
Experience with performance marketing, including paid advertising and retargeting strategies
Demonstrated ability to meet and exceed sales targets
Strong financial acumen for managing e-commerce budgets and sales forecasts
Excellent leadership and team management skills
Excellent communication and interpersonal skills
Proficiency in Microsoft Excel, Word, and PowerPoint.