Area Sales Coordinator at Reliable Steel & Plastic Ind. Ltd.

Reliable Plastic was incorporated on April 28th, 1998. We have been committed to providing the best quality products to our customers since its inception. Apart from the outstanding service that is provided, consumers are sure to be completely satisfied with the end product. Reliable Plastic promises to use only quality material for your product. Everything is done in-house with the company and therefore is your one-stop shop for product manufacturing.Reports To: National Sales Manager

Job Summary

The Area Sales Coordinator plays a key support role in coordinating sales activities across assigned regions, ensuring smooth communication between the head office and field sales teams. The role involves monitoring sales performance, supporting distribution operations, tracking orders, and ensuring timely delivery of products to customers and distributors. The ideal candidate must be highly organized, proactive, and able to communicate effectively across multiple regions and languages.

Key Responsibilities

Coordinate daily sales operations between the head office and regional/area sales teams. 
Monitor sales orders, dispatch processes, and delivery schedules to ensure timely fulfillment. 
Track sales performance across regions and provide regular reports to management. 
Maintain accurate records of customer orders, stock movement, and distribution activities. 
Liaise with warehouse, production, and logistics teams to ensure product availability. 
Support the National Sales Manager in implementing sales strategies and campaigns. 
Follow up with area sales representatives on targets, activities, and performance updates. 
Assist in managing distributor relationships and resolving operational issues. 
Ensure proper documentation of sales transactions and compliance with company procedures. 
Coordinate communication across different regions, especially in local languages where necessary. 
Handle customer inquiries and escalate issues when required. 
Support credit control by tracking customer payments and outstanding balances in collaboration with Accounts. 

Key Performance Indicators (KPIs)

Timeliness of order processing and delivery coordination 
Accuracy of sales and distribution records 
Responsiveness to regional sales team needs 
Reduction in order delays and customer complaints 
Effectiveness of communication between head office and field teams 
Support provided in achieving regional sales targets 

Qualifications & Experience

Bachelor’s degree or HND in Marketing, Business Administration, or a related field. 
Minimum of 3–7 years’ experience in sales operations, preferably within a manufacturing or distribution company.  
Experience working with sales teams, distributors, and logistics coordination. 

Key Requirements

Must be able to speak and understand multiple languages, with Hausa being very important.  
Strong understanding of sales coordination, order processing, and distribution systems. 
Proficiency in Microsoft Office (especially Excel) and sales/ERP systems. 
Good knowledge of the Nigerian market and regional dynamics. 
Ability to multitask and manage multiple regions simultaneously. 

Skills & Competencies

Strong organizational and coordination skills 
Excellent communication and interpersonal abilities 
Attention to detail and accuracy 
Problem-solving and decision-making skills 
Ability to work under pressure and meet deadlines 
Strong teamwork and collaboration skills 
Basic analytical and reporting skills 

Personal Attributes

Proactive and result-oriented 
Reliable and dependable 
High level of integrity and professionalism 
Adaptable and culturally aware 
Strong sense of responsibility 

Working Conditions

Office-based role at the Head Office 
Frequent communication with field sales teams nationwide 
Occasional travel may be required 

Job Specification

The ideal Area Sales Coordinator should:

Have solid experience in coordinating sales activities within a manufacturing or distribution environment 
Be fluent in multiple languages to effectively communicate with diverse regional teams 
Demonstrate strong administrative and coordination capabilities  
Be able to manage sales data, track orders, and ensure operational efficiency 
Possess good understanding of supply chain and product distribution processes 
Be capable of supporting sales teams to achieve targets through effective coordination and communication