Senior Director, Customer Development & Digital Commerce, NEF at Coca-Cola

Coca-Cola is the most popular and biggest-selling soft drink in history. An icon of all times, Coca-Cola is the best-known product in the world. Created in Atlanta, Georgia, by Dr. John S. Pemberton, Coca-Cola was first offered as a fountain beverage by mixing Coca-Cola syrup with carbonated water. Coca-Cola was introduced in 1886, patented in 1887, registered as a trademark in 1893 and by 1895 it was being sold in every state and territory in the United States. In 1899, The Coca-Cola Company began franchised bottling operations in and outside the United States taking Coca-Cola to consumers in other parts of North America and Europe and in subsequent years to other parts of the world. In 1951, the refreshing wave of Coca-Cola arrived in Nigeria and has remained a hit with consumers across the country. Packages Coca-Cola is available in: 35cl and 50cl classic glass contour bottle; 33cl on-the-go Can, 50cl and 1.5L PET bottle. Ingredients Carbonated water, sugar, Carbon-dioxide, caffeine, Phosphoric acid, caramel color and flavouring.
Role Purpose 

The Senior Director, Customer Development & Digital Commerce leads the integration of Customer Development, Digital Commerce, and System-wide execution to drive sustainable volume, value, and market share growth.
The role shapes and executes a unified Franchise-level customer and digital commerce strategy, accelerating omnichannel growth, strengthening execution excellence, and building future-ready commercial capabilities across the System.
The role operates in a complex multi-bottler environment, orchestrating alignment across Franchise leadership, customer teams, bottling partners, and digital ecosystems to deliver enterprise results. 

Key Accountabilities 

Define and execute a Franchise-wide Customer Development strategy across Modern Trade, E-Commerce, Q-Commerce, QSR, On-Premise, O2O, and Travel channels. 
Deliver profitable volume, value, and share growth aligned to Annual Business Plans and Long-Range Plans. 
 Lead an integrated Digital Commerce and Digital Business Strategy embedded in commercial planning. 
Accelerate B2B, E-Commerce, and digital execution models across customers and bottlers. 
Navigate and align a 30+ bottler ecosystem, ensuring execution excellence and system collaboration. 
Develop strategic, value-creating customer and enterprise digital partnerships. 
Lead, coach, and develop a high-performing senior team and act as a capability multiplier across Franchise teams. 

Experience & Qualifications 

15+ years of progressive leadership experience within FMCG or consumer goods environments. 
Deep expertise in Customer Development, Commercial Strategy, Digital Commerce, or Operations. 
Proven success delivering results in complex, multi-market and multi-partner systems. 
Strong people leadership, executive influence, and change leadership capability. 

Critical Capabilities:

General management capability with P&L accountability. 
Strategic and systems thinking with strong execution orientation. 
Agile and change leadership mindset. 
Deep customer, commercial, and digital ecosystem understanding. 
Data-driven storytelling and executive communication skills. 
Business Development, Business Planning, Collaborative Leadership, Communication, Consultative Sales Management, Customer Relationship Management (CRM), Group Problem Solving, Influencing, Long Term Planning, Operational Assessment, Sales Forecasting, Sales Management, Sales Process, Solutions Selling, Waterfall Model