International Marketing Consultant

BetterHelp is on a mission to remove the traditional barriers to therapy and make mental health care more accessible to everyone. Founded in 2013, we are now the world’s largest online therapy service, providing affordable and convenient therapy across the globe. Our network of over 30,000 licensed therapists has helped millions of people take ownership of their mental health and change their lives forever.

As the International Marketing Consultant at BetterHelp, you’ll join a diverse team of licensed clinicians, engineers, product pros, creatives, marketers, and business leaders who share a passion for expanding access to therapy. As a mental health company, we take employee mental health just as seriously as we do our mission. We seriously invest in our team’s well-being and professional development, because we know that business and individual growth go hand-in-hand.

What are we looking for?

In this role, you will lead a cross-functional team and develop and execute marketing strategies to drive customer acquisition, engagement, and revenue growth in international markets. The ideal candidate has a deep understanding of data-driven marketing and media buying across markets.

What will you do?

• Partner with country leadership to grow BetterHelp’s International business through innovative and data driven marketing strategies
• Manage offline marketing channels, partnerships, and agency relationships to drive growth
• Oversee a large marketing budget and the allocation of it across channels to ensure maximum return on investment
• Develop playbooks for new market launches and ensure appropriate marketing resourcing to support BetterHelp’s continued global expansion
• Analyze global market trends, customer behavior, and competitive landscapes to identify opportunities for growth
• Ensure optimal localization of marketing materials, ensuring that branding, messaging, and campaigns resonate with diverse audiences across different regions
• Collaborate with cross-functional teams including product and operations to align international marketing strategies with overall business objectives
• Build and manage relationships with local partners, agencies, and media outlets to amplify brand presence
• Monitor and measure campaign effectiveness, leveraging data and insights to drive performance improvements
• Ensure compliance with regional regulations, data privacy laws, and cultural sensitivities in marketing initiatives

What will you NOT do?

• You will NOT worry about “runway”, “cash left”, or “how much time we have until the next round”. We have the startup DNA but we’re fully backed and funded, all the way to success.
• You will NOT be confined to your “job”. You will get involved in product, marketing, business strategy, and almost everything we do.
• You will NOT be bogged down by office politics, ego, or bad attitude. Only positive, pleasure-to-work-with people are allowed here!
• You will NOT get yourself burned out. We work hard but we believe in maintaining a sustainable work/life balance. Really.

Can I work remotely?

BetterHelp is based in California but we’re a fully remote team. For those in the EU, you’ll work your local hours but we ask that a portion of your working hours overlap with our US team to ensure effective collaboration. Employees may also be asked to visit our San Jose, CA office (up to three times per year) to build strong team connections and experience our culture. Travel expenses will be covered, and reasonable accommodations will be made for those with unique travel challenges.

Requirements

Bachelor’s or Master’s degree required.