Digital Marketing Specialist Position at Mathnasium – Join Our Team in Ottawa
Visa Information for International Applicants
Mathnasium welcomes applications from qualified candidates worldwide! This position is open to Canadian citizens, permanent residents, temporary residents, and international candidates with or without a valid Canadian work permit. Our Ottawa location is committed to building a diverse team and encourages skilled professionals from around the globe to apply. If you’re considering relocating to Canada for this opportunity, we invite you to discuss your work permit eligibility directly with our hiring team.
About Mathnasium
Mathnasium is a leading math learning center dedicated to helping children develop strong mathematical skills and confidence. With locations across North America, we’ve created a supportive environment where students can excel in mathematics through personalized instruction and innovative teaching methods. Our Ottawa center is part of this growing network, serving the local community and making a positive impact on children’s education. We value creativity, dedication, and a passion for both mathematics and effective communication.
Job Overview
We are seeking a Digital Marketing Specialist to join our team at our Ottawa location. This permanent, full-time position offers an opportunity to apply your marketing skills in an educational environment while helping children develop their mathematical abilities. The role combines traditional marketing expertise with educational outreach, creating a unique position that blends creativity with purpose. As a key member of our team, you’ll contribute to growing our presence in the Ottawa community and making math learning accessible to more students.
Location and Schedule
This position is based at our Mathnasium center in Ottawa, Ontario (postal code K1S 3W3), with an on-site work requirement. The schedule offers flexibility with availability needed during day, evening, and weekend hours to accommodate our students’ families. The position is 40 hours per week, providing a consistent work schedule while allowing for the flexibility needed to balance personal and professional commitments. Ottawa, Canada’s capital city, offers a high quality of life with excellent amenities and a diverse, welcoming community.
Compensation and Benefits
We offer a competitive hourly wage of $30.00 CAD for this position. In addition to base pay, eligible employees can earn bonuses and commissions based on performance metrics. Our comprehensive benefits package includes financial benefits, learning and training opportunities funded by the employer, team building activities, and other valuable perks. We believe in investing in our team members’ professional development and overall well-being, creating a supportive environment where employees can thrive both personally and professionally.
Core Responsibilities
As our Digital Marketing Specialist, you’ll develop comprehensive communication strategies tailored to our educational services and target audience. You’ll implement these strategies through various programs and initiatives designed to increase awareness and engagement with Mathnasium’s offerings. Creating compelling written content will be a key aspect of your role, including reports, briefs, and website content that effectively communicates our educational approach and benefits to parents and students.
Educational Content Creation
You’ll produce educational and publicity programs designed to awaken curiosity and interest in mathematics. This involves developing informational materials that make math concepts accessible and engaging for children and their families. Your content will highlight the unique benefits of Mathnasium’s teaching methods and demonstrate how our approach helps children build confidence in mathematics. You’ll collaborate with educational experts to ensure all marketing materials accurately reflect our teaching philosophy and methodologies.
Research and Analysis
Conducting comparative research on marketing strategies for educational services will be an important part of your role. You’ll analyze industry trends, competitor offerings, and parent preferences to identify opportunities for differentiation and growth. Additionally, you’ll perform analytical marketing studies to evaluate the effectiveness of various campaigns and initiatives, using data to inform future marketing decisions and optimize resource allocation.
Customer Engagement
Answering written and oral inquiries from potential clients and community members will be a key responsibility. You’ll serve as a knowledgeable representative of Mathnasium, providing clear information about our programs, addressing concerns, and guiding interested families through the enrollment process. This aspect of the role requires excellent communication skills, patience, and a genuine interest in helping children succeed in their mathematical education journey.
Marketing Material Development
You’ll assist in the preparation of various marketing collateral including brochures, reports, newsletters, and promotional materials. These materials will be distributed through multiple channels to reach parents, schools, and community organizations. You’ll gather relevant information, research best practices, and prepare communications material that effectively represents Mathnasium’s brand and educational philosophy while appealing to our target audience.
Educational Outreach Programs
Preparing and delivering educational, publicity, and information programs will be an exciting aspect of this role. You’ll have the opportunity to create and present workshops, seminars, and community events that promote mathematical learning and awareness. These programs may be conducted at schools, community centers, and other venues across Ottawa, allowing you to connect directly with potential clients and establish Mathnasium as a community partner in education.
Marketing Portfolio Development
You’ll develop and maintain a comprehensive portfolio of marketing materials that showcase Mathnasium’s programs and achievements. This portfolio will include digital and print materials, case studies of student success stories, and metrics demonstrating the effectiveness of our educational approach. A well-curated portfolio will serve as a valuable tool for attracting new clients, engaging with the community, and demonstrating the impact of our work to stakeholders and potential partners.
Customer Experience Evaluation
Conducting evaluations of customer service and store environments will help ensure that families have a positive experience at Mathnasium. You’ll assess various touchpoints of the customer journey, from initial inquiry to enrollment and ongoing participation, identifying opportunities for improvement. These evaluations will inform enhancements to our service delivery, facility design, and overall client experience, helping us maintain high standards of educational service and customer satisfaction.
Digital Marketing Initiatives
Leading online marketing efforts will be a central component of this role. You’ll develop and execute digital marketing campaigns across various platforms, including social media, email marketing, and search engine optimization. Our E-commerce and Website promotions will drive online engagement and generate leads for our center. You’ll stay current with digital marketing trends and best practices, ensuring that Mathnasium maintains a strong online presence that effectively reaches and engages our target audience.
Strategic Marketing Planning
Developing comprehensive marketing strategies will be essential for growing Mathnasium’s presence in Ottawa. You’ll analyze market conditions, identify growth opportunities, and create strategic plans that align with our educational mission and business objectives. These strategies will encompass both short-term tactical initiatives and longer-term positioning efforts, ensuring that Mathnasium remains competitive in the educational services market while staying true to our core values of helping children succeed in mathematics.
Copywriting and Content Creation
As a key aspect of your role, you’ll craft compelling copy for various marketing materials, website content, promotional emails, and social media posts. Your writing will need to be engaging, informative, and persuasive, effectively communicating the benefits of Mathnasium’s programs to different audiences. You’ll adapt your writing style for various platforms and purposes while maintaining consistent messaging that reinforces our brand identity and educational philosophy.
Educational Support Component
While primarily a marketing role, this position includes an important educational component where you’ll identify children’s individual learning needs and provide homework assistance. This hands-on experience with our students will give you valuable insights into the effectiveness of our teaching methods and help inform your marketing strategies. Understanding the educational journey from both a marketing and instructional perspective will enable you to create more authentic and compelling content that resonates with parents and accurately represents our educational approach.
Required Skills and Experience
Our ideal candidate will have experience working with children and a strong understanding of educational marketing principles. Proficiency in MS Office suite (Excel, PowerPoint, Word) is essential, along with creative software skills including Adobe Illustrator, Adobe Photoshop, and Figma. Experience with community service organizations, communications, digital media, and strategic planning will be valuable assets. Additionally, a solid foundation in mathematics will help you better understand and articulate the educational value of Mathnasium’s programs to parents and students.
Why Ottawa is an Excellent Choice for Relocation
Ottawa, Canada’s capital city, offers an exceptional quality of life with a diverse, multicultural community and abundant opportunities for professional growth. As a bilingual city (English and French), it provides an excellent environment for newcomers looking to improve their language skills while building a career. The city’s stable economy, world-class healthcare system, and excellent educational institutions make it an ideal destination for families and professionals alike. Ottawa’s extensive public transportation system, safe neighborhoods, and abundance of parks and recreational facilities contribute to its reputation as one of Canada’s most livable cities.
Support for Newcomers to Canada
Canada offers comprehensive settlement services to help newcomers integrate successfully into society. These include language training programs, credential recognition assistance, and job search support tailored to international professionals. As an immigrant-friendly country, Canada values diversity and offers pathways to permanent residency for skilled workers. Our Mathnasium team is committed to supporting new Canadian residents throughout their transition, providing guidance on local resources, community connections, and professional development opportunities.
How to Apply for This Position
Who can apply for this job? The employer accepts applications from: Canadian citizens and permanent or temporary residents of Canada, as well as other candidates, with or without a valid Canadian work permit. To apply for this Digital Marketing Specialist position at Mathnasium in Ottawa, please submit your resume and cover letter highlighting your relevant experience in marketing, particularly in educational or community-focused contexts. Include examples of successful marketing campaigns you’ve developed and any experience working with children or educational organizations. Applications should be submitted through our online portal or by email to [insert application email address].
Application Process Timeline
This position is scheduled to start as early as March 26, 2026, giving applicants time to prepare for relocation if coming from outside Canada. The application process will include an initial review of qualifications, followed by interviews with our marketing and educational teams. Shortlisted candidates may be asked to provide work samples and complete a practical marketing exercise. We aim to fill this position promptly and encourage early applications to allow sufficient time for processing, particularly for candidates requiring work permit arrangements or relocation planning.
Contact Information
For inquiries about this position or the application process, please contact our hiring team at [insert phone number] or [insert email address]. Our Ottawa center is located at [insert full address], and we welcome potential candidates to visit our facility to learn more about our educational environment and team culture. Mathnasium is an equal opportunity employer committed to diversity and inclusion in the workplace. We encourage applications from all qualified candidates regardless of race, gender, religion, national origin, or other protected characteristics.