SME Marketer at Elizabeth Maddeux
Elizabeth Maddeux Limited was established to address the human resource challenges faced by small and medium-scale enterprises. Our goal is to facilitate organizational growth by providing comprehensive human resource services. We specialize in industries such as banking and non-banking financial institutions, pharmaceuticals, fast-moving consumer goods, manufacturing, fintechs, telecommunications, and retail.Job Summary
The SME Marketer is responsible for identifying, acquiring, and managing Small and Medium Enterprise (SME) clients to grow the bank’s loan portfolio and deposit base.
The role involves marketing the bank’s financial products, building strong customer relationships, conducting credit assessments, and ensuring timely loan repayment.
Key Responsibilities
Identify and onboard new SME customers within target markets.
Develop and maintain long-term relationships with SME customers.
Conduct preliminary credit assessments and business evaluations.
Monitor SME loan portfolios to ensure quality and performance.
Ensure all customers on boarding processes comply with KYC and AML requirements.
Qualifications & Experience
Bachelor’s Degree in business administration, Marketing, Banking & Finance, Economics, or related field.
3-5 years of experience in SME banking, sales, or business development.
Experience in microfinance or financial services is an advantage.
Strong understanding of SME business operations and credit analysis.
Proficiency in Microsoft Office and basic financial analysis.
Skills & Competencies:
Strong sales and negotiation skills.
Relationship management and customer service orientation.
Good credit assessment and analytical skills.
Result-driven and target-oriented.
Excellent communication and interpersonal skills.
Ability to work independently and in the field.