Senior Sales Manager – FMCG Distribution (Non-Food, Traditional Trade) at Ascentech Services Limited

Ascentech Services Ltd acts as a gateway to provide a wide range of recruitment and selection services to companies. We are a dedicated team of professional consultants offering top-of-the-line executive recruitment and selection services. We cater for the needs of a range of professionals seeking employment and work together to create effective solutions using our networks and strong client base.Role Overview

We are seeking a results-driven Senior Sales Manager to lead large-scale sales and distribution operations across multiple regions in Nigeria.
The ideal candidate will have strong experience in non-food FMCG and a proven track record of driving growth through traditional trade (open market) channels, distributor management, and effective route-to-market execution.

Key Responsibilities

Lead multi-region sales and distribution operations across Nigeria, driving revenue and market share growth
Build, manage, and expand distributor and sub-distributor networks within open market channels
Drive strong execution in traditional trade, ensuring deep market penetration and product availability
Design and optimize route-to-market (RTM) strategies to improve coverage and efficiency
Lead, coach, and manage regional sales teams to achieve performance targets
Track market trends, competitor activity, and sales performance to guide strategic decisions

Requirements

10+ years’ experience in FMCG sales and distribution
Proven experience managing multi-region or nationwide sales operations
Strong background in non-food FMCG (home care, personal care, hygiene products)
Hands-on experience in traditional trade (open market) distribution
Proven ability to manage distributor-led sales models and field sales teams