On-Trade Manager at Grand Oak Limited

VISION
To be a well admired pan-African conglomerate

MISSION
To be a world class conglomerate

Our Core Values

Team Work and collaboration
We are part of a team committed to working together across companies. Only by sharing ideas, technologies and talents can the Group achieve and sustain profitable growth

Keeping Commitment
We believe that following through on promises is the best way to maintain credibility with colleagues, employees and customers

Continuous Improvement
We are committed to getting better every day in all we do, as individuals and as teams. By better understanding customers, their expectations and continuously working to innovate and improve products, services and processes, we will become the best.

Respect and fairness
We appreciate our diversity and differences in opinions and believe that respect – for our colleagues, customers, partners and all those with whom we interact – is essential to productive business relationships.

Bold
We are undaunted by tough challenges, realistic about what is possible, optimistic about seizing opportunities. We have the courage to say what we think is right, the integrity to stick to our principles and the tenacity to see it through.Purpose of Job

To oversee team members and manage relationships with on-trade customerswithin the hospitality unit(such as bars, restaurants, and hotels) through strategic planning and promotional activities, to drive sales growth and increase brand presence.

Description

Developand execute on-trade strategies and plans to drive sales growth and increase market share in the on-trade sector.
Build and maintain strong relationships with key on-trade customers, including bars, restaurants, and hotels, to ensure customer satisfaction, loyalty, and long-term business partnerships.
Plans and executes promotional activities, events, and campaigns in the on-trade channel to enhance brand visibility and consumer engagement.
Conducts market analysis and gathers insights on trends, customer needs, and computer activities, toidentifygrowth opportunities and inform strategic decision-making.
Negotiates pricing, contracts, and terms with on-trade customers to ensure mutually beneficial agreements and optimize profitability.
Provide regular reports on performance and insight to senior management to highlight key success areas.
Train and support on-trade staff on product knowledge and selling techniques to enhance the effectiveness of customer-facing staff and drive sales.
Regulatory changes in the hospitality industry

Key Performance Indicators

Sales growth/targets achieved
Customer acquisition
Core completion
Brand penetration
Customer retention
Promotional effectiveness
Compliancerate
Monitor strike rate

Job Requirements

HND / Bachelor's Degree
5+ years of sales experience within the FMCG / Manufacturing industry
Good time management skills and must be self-disciplined
Strong organizational skills.