General Manager / Business Lead, Out-Of-Office Advertising at BrandEye Media

BrandEye|MediaPlus is a Full Service Media Agency.
We combine cutting-edge research tools, global expertise and our 20/20 vision
on each brand, with an eye to develop winning creative and digital communication strategies
as well as effective media buying solutions.Job Summary

The General Manager will be responsible for providing strategic leadership, operational oversight, and revenue growth for the Out-of-Home (OOH) advertising business.
He will plan, design, negotiate and execute innovative out-of-home advertising campaigns across diverse formats billboards, transit, digital screens, street furniture, experiential OOH, and emerging outdoor technologies
The role requires strong expertise in regulatory compliance (LASAA, OAAN, ARCON, and other state regulatory bodies), business development, vendor management, infrastructure expansion (new billboard construction), and identification of high-value strategic advertising locations across Nigeria.
The GM will drive profitability to ensure impactful OOH visibility and maximum ROI with clients, expand market presence, ensure full regulatory compliance, and oversee the end-to-end execution of billboard projects from site acquisition to deployment.
The ideal candidate must have strong design/visual communication skills, excellent negotiation abilities, and in-depth knowledge of the OOH landscape.

Key Responsibilities
Strategic Leadership & Business Growth:

Develop and implement business strategies to increase revenue, market share, and profitability. Identify new business opportunities, partnerships, and expansion into new states.
Lead commercial negotiations with clients, agencies, landlords, and government authorities.
Drive long-term growth plans including infrastructure development and asset ownership.

Regulatory & Compliance Management:

Ensure full compliance with LASAA, OAAN, ARCON, and state signage agencies.
Manage permit acquisition, renewals, and regulatory documentation.
Maintain strong relationships with regulatory agencies. • Stay updated on advertising laws and government policies.

Site Acquisition & Infrastructure Development:

Identify and secure strategic billboard locations with high traffic visibility and commercial value. Conduct feasibility studies including traffic count and ROI projections. Negotiate site agreements with landlords and government bodies.
Oversee design, engineering, fabrication, and installation of static, unipole, gantry, and digital LED billboards.
Ensure structural integrity and compliance with safety standards. • Supervise maintenance and quality control of billboard assets.

Operations & Project Management:

Oversee day-to-day operations.
Ensure timely campaign execution and installation.
Monitor vendor performance.
Implement operational efficiency systems and reporting structures.

Sales & Client Relationship Management:

Lead the sales team to meet revenue targets.
Build strong relationships with media agencies and clients.
Approve pricing strategies and major contracts.
Drive occupancy rates across billboard assets.

Financial Management:

Develop and manage annual budgets.
Monitor cash flow and cost control.
Ensure profitability of each billboard asset.
Approve capital expenditure for infrastructure projects.

Team Leadership & Organizational Development:

Provide leadership to Sales, Operations, Compliance, and Finance teams.
Build a high-performance organizational culture.
Mentor and develop senior managers. • Ensure adherence to company policies and ethical standards

Key Qualifications & Requirements

Bachelor’s degree in business administration, Marketing, Engineering, or related field (MBA is an added advantage).
Minimum of 8–12 years’ experience in Out-of-Home advertising, with at least 5 years in senior management.
Strong working knowledge of LASAA, OAAN, ARCON, and other state regulatory frameworks.
Proven experience in building billboard structures and securing premium locations.
Strong negotiation and stakeholder management skills.
Financial acumen and P&L; management experience.
Excellent leadership, communication, and decision-making skills.

Behaviours:

You possess a positive can-do spirit. Achieving results in the right way (professionally, honestly and upholding business reputation and core values
Strong leadership and team-management capabilities.
Excellent communication and presentation skills.
High attention to detail and ability to manage fast-paced environments.
Problem-solving mindset and ability to make quick operational decisions.
Strong negotiation, persuasion, and stakeholder-management skills.
Creativity blended with operational discipline.
You drive & demonstrate business integrity, transparency in your dealings.