Commercial Marketing Advisor at Planned Parenthood Federation Of Nigeria (PPFN)
Welcome to Planned Parenthood Global, the international division of Planned Parenthood Federation of America.
For more than 40 years, Planned Parenthood Global has been working overseas in partnership with local advocates, medical service providers, youth leaders and more to ensure that women, men, and young people in some of the world’s most neglected areas have access to the health care they need to control their bodies and their futures.
Around the world, more than 200 million women and girls in developing countries who wish to delay or plan childbirth still lack access to modern contraceptives, information, and services.
Pregnancy is a leading cause of death for adolescent girls worldwide, with nearly 70,000 killed annually from complications related to pregnancy and childbirth.
Half of the world’s population is now under 25. They need our help to grow into the healthiest generation ever.
Planned Parenthood Global works in partnership with local advocates, medical service providers, and youth leaders to change this reality. Our partners in 13 focus countries across Latin America and Africa work to:
• Provide tens of thousands of women, men, and young people with sexual and reproductive health education;
• Provide contraceptives;
• Increase access to treatment for complications from unsafe abortion;
• Increase access to safe abortion care, where legal;
• And expand laws and policies promoting women’s health in Africa and Latin America.Your Role:
Strategy, Planning & Market Insight
Work with the UK-based global commercial sustainability team to refine and implement a 12-month commercial marketing strategy
Translate strategic objectives into monthly campaign calendars aligned with service priorities
Provide market insights and client centered recommendations to strengthen the end-to-end patient journey (offline and digital) centered recommendations to strengthen the end-to-end patient journey (offline and digital)
Develop and apply tools to track brand perception, audience sentiment, and local demand drivers
Train and mentor local marketing teams on commercial best practice and consumer-focused approaches
Collaborate with the service delivery and communication teams to enhance the organization’s visibility among policy makers and the general public
Perform any other related duties as assigned.
What You Bring:
Marketing Execution
Strengthen commercial marketing capability, leading the development and implementation of commercial marketing activity and communications
Lead the management of social media presences (Facebook, Instagram, TikTok, and others), ensuring strong service-focused messaging, content quality, and brand consistency
Plan and optimize paid digital campaigns with a clear focus on customer experience, conversion, and ROI
Identify and oversee implementation of outdoor advertising, clinic signage, community engagement activities, and other visibility tactics
Coordinate traditional media buys (radio, TV, print), ensuring compelling content that supports both brand-building and service demand
Manage website updates and create dedicated landing pages to support marketing campaigns
Conduct audience segmentation and adapt messaging, positioning, and media mix accordingly
Support clinic-level branding improvements, internal comms, and patient facing materials to enhance experience and satisfaction
Support the organization to adopt a long-term, sustainable, commercially minded approach to marketing
Requirements:
Master’s Degree in Marketing, Business Administration, Sales, Communications, Advertising, Economics, Public Relations, Digital Marketing.
Master’s or Bachelor’s degree in Marketing, Business, Economics, or related field.
5 years’ Minimum experience in commercial or corporate marketing positions.
Proven experience launching or promoting products in African markets.
Proven experience marketing direct to consumers with evidence of managing consumer-focused campaigns.
Experience working within the healthcare industry would be desirable but not essential.
Strong communication and analytical skills.
Comfortable working with multiple stakeholders and supporting capacity building initiatives.
Experience working across multiple countries is a strong advantage.