Category Marketing Manager OTC – SSA at Reckitt Benckiser Nigeria
RB is the world’s leading consumer health and hygiene company, with brands (such as Nurofen, Strepsils, Mucinex, Dettol, Lysol Finish and Vanish) sold in nearly 200 countries and operations in over 60 countries.
Every day, we strive to find even better ways to give people innovative solutions for healthier lives and happier homes.
Feeling well is at the heart of RB’s rapidly growing consumer health business. Making a difference to the lives of consumers means we continually invest in research and innovation to stay ahead of the game. In fact, we are changing the game in consumer health.
Ranked in the TOP 20 on the London Stock Exchange, our relentless drive to outperform has trebled our revenue since 2000 and quadrupled our market cap.
We’re just as demanding of our social and environmental impact too. We’ve cut our carbon footprint by 20% in just 5 years and set new 2020 targets; cutting water use by a 1/3, carbon by a 1/3 again, and for a 1/3 of sales to come from more sustainable products.
As one of Save the Children’s largest FMCG partners, we are now committed to helping them stop diarrhoea being one of the biggest killers of children under five.
Join us on Facebook – facebook.com/discoverRB
Follow us on Twitter – @discoverRB
Specialities:
FMCG, Health, Consumer Goods, Branding, Marketing, CPGAbout The Role
Are you ready to take the reins and push boundaries in the world of marketing? We're looking for a Category Marketing Manager – OTC who can breathe life into our products and tell compelling stories that captivate our diverse audience. At Reckitt, you'll harness your marketing expertise to craft strategies that resonate across markets and drive significant growth. It's a chance to lead with creativity and insight, and to thrive within a culture that values the exchange of ideas and rewards initiative.
Your responsibilities
Develop a clear vision for the Self care and Intimate Wellness categories at Sub-Saharan Africa level in line with regional and global strategic imperatives.
Lead the development and implementation of the annual business plan, monitor performance and competitor activity and recommend adjustments to the marketing mix.
Deliver a product development programme to generate consistent sales and profit growth
Coach and develop the team into truly exceptional marketers
Develop Communication plan for healthcare professionals and drive omnichannel strategy for healthcare professional engagement
Align Coverage cycle and detailing Matrix for Medical Sales team
Co-ordinate the development and maintenance of effective local Sales/Marketing interface to ensure effective execution of business plans
Lead, where appropriate, the selection of local external Service Agencies and to develop and manage professional working relationships
Ignite the market with innovative product launches and persuasive communications that resonate with consumers and shoppers alike.
Seamlessly coordinate brand requirements with agency partners, ensuring smooth delivery of communication plans and digital strategies.
The experience we're looking for
Leadership: people management and development
Strategic Planning and Monitoring ability: leads in the development of portfolio strategy. Proactively collect and analyse relevant data and, where necessary, seek new data sources to identify opportunities for corrective action and growth.
Innovation & Creativity: Champion product development process and business improvement to ensure quick responses to changes in consumer needs
Engages and Influences HCPs and KOLs: Identifies new opportunities to build the credibility and relationships with HCPs towards mutual long- & short-term gains.
End to end consumer, shopper and or HCP Journeys and manages audiences in a holistic manner.
Collaboration and commercial Rigor: Collaborates with and aligns internal and external stakeholders to ensure plans and projects get the needed support
Min 8-10 years of marketing experience, and must be able to demonstrate outstanding marketing skills developed within the Pharma/FMCG environment
First degree in Pharmacy, Biological sciences, or social Sciences. An MBA or second degree in a Business/Health related field is an added advantage
Demonstrated agility in managing a brand amidst competitive and complex environments.
A robust track record in Marketing, with a shining portfolio of successes in both Marketing and Sales functions.
Excellent communication skills, adept at nurturing relationships and managing stakeholders with ease.
The skills for success
Demonstrated agility in managing a brand amidst competitive and complex environments.
A robust track record in Marketing, with a shining portfolio of successes in both Marketing and Sales functions.
An ability to combine strategic thinking with decisive action, backed by a sharp commercial mindset.
Insightful grasp of consumer behaviour and market trends, with an emphasis on a global perspective.
Excellent communication skills, adept at nurturing relationships and managing stakeholders with ease.