Brand Marketer / Brand Strategist at My-HRpro Consulting

My-HRPro Consulting is a distinguished leader in providing exceptional Payroll and HR Management services in Nigeria. Founded on the principles of unwavering commitment to customer service excellence, cost-effectiveness, and unmatched quality service, MY-HRPro consulting ltd is your trusted partner for all your HR needs.Job Description:

We are seeking a creative and strategic Brand Marketer / Brand Strategist to grow and strengthen our spa brand. T
his role is responsible for shaping brand perception, increasing visibility, driving bookings, and ensuring a consistent, premium brand experience across all customer touchpoints.
The ideal candidate understands lifestyle and wellness branding and can translate strategy into campaigns that attract, engage, and retain clients.

Key Responsibilities
Brand Strategy & Positioning:

Develop and execute brand strategies aligned with business goals
Define and maintain brand voice, messaging, and visual consistency
Ensure all communications reflect the spa’s values and premium experience

Marketing & Campaign Execution:

Plan and execute marketing campaigns for services, packages, promotions, and seasonal offers
Manage digital presence across social media, website, email, and Google Business
Coordinate content creation (copy, visuals, video) with internal teams or vendors

Customer Growth & Engagement:

Drive brand awareness, client acquisition, and repeat bookings
Support loyalty programs, partnerships, and influencer collaborations
Align marketing efforts with customer experience and service delivery

Performance & Insights:

Track and analyze campaign performance and brand metrics
Provide monthly performance reports with insights and recommendations
Optimize strategies based on data and customer feedback

Key Performance Indicators (KPIs)
Brand Growth & Awareness:

Increase in brand awareness and reach (social media impressions, website traffic)
Growth in social media followers and engagement rate
Brand consistency score across platforms and touchpoints
Customer Acquisition & Revenue Impact
Number of new client bookings driven by marketing campaigns
Conversion rate from campaigns (ads, promotions, content)
Revenue contribution from marketing-led initiatives

Campaign Performance:

Campaign ROI and cost per acquisition (CPA)
Engagement metrics (click-through rate, saves, shares, comments)
Timely execution of campaigns and promotions
Customer Engagement & Retention
Growth in repeat bookings influenced by campaigns
Email open and click-through rates
Customer feedback and brand sentiment (reviews, testimonials, ratings)

Operational & Reporting KPIs:

Monthly performance reports delivered on time
Accuracy and clarity of insights and recommendations
Collaboration effectiveness with operations and service teams

Requirements

Bachelor’s Degree in Marketing, Communications, Business, or related field
3–6 years experience in brand marketing or digital marketing
Experience in spa, beauty, hospitality, wellness, or lifestyle brands is a strong advantage
Strong understanding of digital marketing and social media platforms
Excellent communication, creativity, and analytical skills
Ability to manage multiple campaigns and deadlines.