Head of Marketing, Brand and Product Growth at Kredete

Kredete is a personal finance company that’s focused on helping everyone in Africa make financial progress. We believe that when it comes to money, everyone deserves a chance to succeed. That’s why we offer a range of tools and personalized recommendations designed to help people make the most off their money – no matter where they’re starting from. With Kredete, anyone can access the financial resources they need to get ahead.About The Role

Kredete is seeking a Head of Marketing, Branding and Growth to lead our global marketing strategy as we scale across the U.S., Africa, Europe, the UK, and other key markets.
This is a hands-on leadership role responsible for building Kredete’s global brand, accelerating customer and partner acquisition, strengthening product positioning, and developing the marketing infrastructure required for the company’s next stage of growth.
The Head of Marketing will work closely with the Founders and leaders across Product, Growth, Sales, Partnerships, and Communications to translate company priorities into measurable marketing outcomes.

What You'll Do

Growth & Acquisition

Develop and execute Kredete’s global growth marketing strategy across B2B and B2C products.
Build acquisition programs across paid, organic, lifecycle, content, partnerships, events, and other relevant channels.
Generate qualified leads and pipeline for B2B products, banking partnerships, and strategic commercial initiatives.
Partner closely with Sales and Growth teams to improve conversion across the customer acquisition funnel.
Establish clear CAC, conversion, pipeline, attribution, and ROI metrics across marketing channels.
Continuously test and optimize campaigns based on performance data.

Product Marketing

Own positioning, messaging, go-to-market strategy, and launch planning across Kredete’s product portfolio.
Translate complex fintech, payments, stablecoin, credit, and banking products into clear customer propositions.
Develop customer segmentation and differentiated messaging across markets and customer groups.
Partner with Product teams on product launches, adoption campaigns, lifecycle communications, and customer education.
Build competitive intelligence and ensure Kredete’s positioning remains differentiated within the market.

Brand & Corporate Communications

Own and evolve Kredete’s global brand strategy, narrative, voice, and positioning.
Develop communications strategies that strengthen Kredete’s credibility across fintech, banking, payments, credit, and financial infrastructure.
Build relationships with relevant financial, technology, business, and industry media.
Develop executive positioning and thought leadership for Kredete’s Founders and senior leadership.
Oversee major company announcements, product launches, partnerships, funding communications, and corporate milestones.
Ensure brand consistency across markets, products, campaigns, and external communications.

Content & Digital

Develop Kredete’s global content strategy across owned and external channels.
Build a strong content engine spanning thought leadership, product education, customer stories, research, social media, and executive communications.
Own SEO strategy and organic search performance for strategically important fintech and payments categories.
Oversee website positioning, content, conversion, and marketing performance.
Build and manage internal and external creative, content, social, and production resources.

Market Expansion

Develop marketing strategies supporting Kredete’s entry and growth in new markets.
Partner with Product, Compliance, Partnerships, and local teams to adapt positioning and acquisition strategies to individual markets.
Conduct market, customer, and competitive research to identify growth opportunities.
Build localized launch strategies while maintaining a consistent global brand.

Events & Strategic Partnerships

Develop an events strategy tied directly to customer acquisition, partnerships, brand positioning, and commercial objectives.
Identify priority fintech, banking, payments, technology, and investor events globally.
Evaluate sponsorships and partnerships based on measurable strategic and commercial value.
Work with the Events function to ensure Kredete’s participation translates into meaningful pipeline, partnerships, customers, and brand visibility.

Leadership & Marketing Operations

Build, lead, and develop a high-performing global marketing organization.
Establish clear team structure, ownership, KPIs, budgets, and operating cadence.
Manage marketing agencies, contractors, technology platforms, and external partners.
Own the global marketing budget and ensure disciplined allocation against measurable outcomes.
Develop dashboards and reporting that give leadership visibility into marketing performance and ROI.

Who You Are

7+ years of progressive experience across growth, product marketing, brand, communications, or related marketing functions.
Demonstrated experience leading marketing within fintech, payments, digital assets, financial services, or another high-growth technology environment.
Strong understanding of B2B and B2C customer acquisition.
Proven experience building measurable pipeline and revenue through marketing.
Experience developing positioning and go-to-market strategies for complex products.
Demonstrated success launching or scaling products across multiple geographic markets.
Strong understanding of digital acquisition, lifecycle marketing, SEO, content, analytics, and attribution.
Experience building and managing high-performing teams.
Strong commercial judgment and ability to connect marketing activity directly to business outcomes.
Excellent written communication, storytelling, and executive-level presentation skills.
Comfortable operating in a fast-moving environment where strategy and execution are equally important.