Manager – Sales and Trade Development (Cross Rivers) at MTN Nigeria

MTN Nigeria is part of the MTN Group, Africa\'s leading cellular telecommunications company. On May 16, 2001, MTN became the first GSM network to make a call following the globally lauded Nigerian GSM auction conducted by the Nigerian Communications Commission earlier in the year. Thereafter the company launched full commercial operations beginning with Lagos, Abuja and Port Harcourt. MTN paid $285m for one of four GSM licenses in Nigeria in January 2001. To date, in excess of US$1.8 billion has been invested building mobile telecommunications infrastructure in Nigeria. Since launch in August 2001, MTN has steadily deployed its services across Nigeria. It now provides services in 223 cities and towns, more than 10,000 villages and communities and a growing number of highways across the country, spanning the 36 states of the Nigeria and the Federal Capital Territory, Abuja. Many of these villages and communities are being connected to the world of telecommunications for the first time ever. The company\'s digital microwave transmission backbone, the 3,400 Kilometre Y\'elloBahn was commissioned by President Olusegun Obasanjo in January 2003 and is reputed to be the most extensive digital microwave transmission infrastructure in all of Africa. The Y\'elloBahn has significantly helped to enhance call quality on MTN network.
Reports To: General Manager – Regional Operations South
Division: Sales and Distribution

Mission

Co-ordinate execution of regional trade marketing strategies to drive MTNN’s value and growth aspirations.
To propagate the MTN Brand within the region, through the development and implementation of innovative marketing initiatives.

Description

Execute the retail strategy in the territory to achieve the objective of retail expansion, dominance, mind share and loyalty in the region. 
Identify, create and execute Communal & Goodwill events and sponsorship initiatives in the region to drive affinity and localization of the MTN brand in the region. 
Research and provide feedback reports on competitor activity, network quality, peculiar market situations and any issues affecting the marketing of MTNN products in the region
Achieve BTL visibility objectives across all outlet types and category in the region through the effective planning and execution of merchandising. 
Review analysis of regional marketing surveys on current and new product concepts and recommend future product development within the region. 
Develop and execute territory specific trade marketing initiatives to ensure achievement of the business objectives in the region. 
Develop and manage profitable and sustainable partnerships to achieve our data device and mobile money objectives in the territory. 
Ensure standard look and feel across all MTN retail outlet types in the territory 
Ensure effective communication of the MTN brand and proposition at the retail layer of the distribution channel 
Assist in establishing and maintaining consistent corporate image throughout product lines, promotional materials, and events. 
Co-ordinate the presence and relationship of MTNN with stakeholders and policy makers at the regional levels.
Manage development, production, and distribution of promotional and collateral materials to support sales and marketing programs within the region.
Coach and develop Regional Sales and trade development team
Build and maintain relationships with internal and external stakeholders in the region

Requirements
Education:

First degree in any related discipline
Fluent in English
Possession of a Master’s degree may be an advantage

Experience:

6 – 13 years’ experience which includes:
Minimum of 3 years’ experience in an area of specialization; with experience in supervising/managing others
Experience working in a medium to large organization
Marketing management experience within the telecommunications, FMCG’s or ‘new age’ service industry.