CDI – B2B Sales Executive at CANAL+ Group

Founded as a French subscription-TV channel 40 years ago, CANAL+ is now a global media and entertainment company. On 22 September 2025, CANAL+ confirmed it is in effective control of MultiChoice Group and beginning the integration process. MultiChoice is Africa’s leading entertainment platform, offering a wide range of products and services, including DStv, GOtv, Showmax, M-Net, SuperSport, Irdeto, and KingMakers. Together, the new combined group has 40 million subscribers worldwide, operates in over 70 countries and has approximately 17,000 employees.The B2B Sales Executive has pivotal role to discover and pursue new sales prospects, negotiating deals and fostering customer satisfaction. Ultimately, he or she will help us meet and surpass business expectations and contribute the growth of the B2B growth. Below are the key responsibilities, skills, experience and behaviors typically associated with the position.

Responsibilities Are

Sales Strategy Development

Develop and implement strategic sales plans that align with the company's objectives and revenue targets.
Identify new market opportunities and potential customers to expand the customer base.
Collaborate with marketing and other departments to develop integrated sales strategies and campaigns that trigger development

Client Relationship Management

Build and maintain strong, long-lasting relationships with key clients and stakeholders.
Understand client needs and objectives and propose solutions that meet their requirements where possible.
Ability to attend business meetings or gathering and lookout for prospects

Sales Process Management

Manage the entire sales process from lead generation to closing deals.
Oversee contract negotiations, pricing strategies, and proposal development.
Keep a record of all documentation that pertains the sale contracts for B2B

Market Research and Analysis

Conduct market research to identify trends, competitive landscape, and potential opportunities.
Analyze sales data and metrics to evaluate performance and make data-driven decisions.
Identify offers from the competition and implement strategies to over come them

Customer Service and Support:

Ensure high levels of customer satisfaction through timely resolution of issues and proactive communication.
Act as a primary point of contact for key clients, addressing their inquiries and concerns effectively.
Collaborate with finance to ensure timely invoicing
Ensure timely installation for new and existing customers

Training, Work Experience And Skills Required

University degree (Business Administration, management, commerce, marketing), or IT related courses
1st relevant experience in B2B sales, ideally within the telecommunications/media industry
Mastery of negotiation and sales techniques
Good knowledge of the sector of activity and the technical environment of a Telecom operator
Languages : English, Hausa / Yoruba / Igbo, a good French is a plus

Expected behaviors

Customer-oriented and creative
Taste of action and terrain
Reporting Skills (Conversant with MS packs Excel, PPT and Others)
Ability to work in a team.
Flexible to learn new skills
Sense of communication (oral and written) and very good interpersonal skills
Listening, sense of contact and customer satisfaction
Autonomy, initiative, sense of organization and priorities
Rigor, sense for analysis, synthesis and manipulation of tools