Channel Development Manager at Simba Group

The Simba Group is a conglomerate, operating in Nigeria’s key industry verticals including Communications, Agriculture, Software, Transportation, Power and Alternative Energy.
We have over 20 years of experience in Nigeria, and in that time have developed loyal and strong distribution channels, across our range of products, as well as a deep understating of the socio-demographic environment which has contributed to our success as a marketing organization.
We understand that purchasing our products often represents a large-scale investment on the part of our customers and even our corporate clients. Offering them high quality products and services that meet their expectations requires us to have a deep understating of their needs and a commitment to excellence throughout the organization.
Distribution and Reach have always been core to our selling strategy, and today represent our key strengths as a customer-centric organization. Operating from eight branches in Nigeria, our products can be found in every corner of the country and are augmented by the same level of service regardless of how far they are from the Head Office.Job Summary

The Channel Development Manager will be responsible for developing, expanding, and managing the company’s dealer, distributor, and service partner network for 2-wheelers and 3-wheelers, including vehicle sales, after-sales service, and spare parts distribution.
The role focuses on improving market coverage, driving channel performance, and ensuring consistent brand standards across all partner outlets.

Key Roles / Responsibilities
Channel Development & Expansion:

Identify, recruit, and onboard new dealers, distributors, service centers, and spare parts outlets across assigned territories
Develop channel strategies to grow 2W and 3W vehicle sales, service uptake, and spare parts availability
Conduct market mapping to identify coverage gaps and expansion opportunities

Dealer & Partner Management:

Manage relationships with dealers, sub-dealers, service partners, and spare parts distributors
Set sales and distribution targets for vehicles, service, and spare parts
Monitor dealer performance and implement corrective actions where necessary
Ensure compliance with dealership agreements, pricing, and operational standards

Sales & After-Sales Support:

Support dealers in achieving sales targets for 2W and 3W products
Drive service revenue through authorized workshops and service partners
Ensure adequate spare parts stocking, availability, and proper inventory rotation
Coordinate promotions, campaigns, and dealer incentive programs

Training & Brand Standards:

Train dealers and service partners on product features, service standards, and spare parts usage
Ensure consistent brand representation across showrooms, workshops, and spare parts outlets
Support rollout of new models, parts, and service initiatives

Performance Monitoring & Reporting:

Track sales performance, service volumes, and spare parts movement across channels
Prepare regular reports on channel performance, stock levels, and market feedback
Provide insights on competitor activities, pricing, and market trends

Collaboration:

Work closely with Sales, After-Sales, Marketing, Logistics, and Finance teams
Support credit management, collections, and dealer account reconciliation where required

KPIs / Success Metrics

Growth in dealer and service partner network
Achievement of vehicle sales targets (2W & 3W)
Increase in service revenue and spare parts turnover
Dealer performance consistency and compliance
Market coverage and customer accessibility

Qualifications & Experience

Bachelor’s Degree in Business Administration, Marketing, Engineering, or related field
5–8 years experience in channel sales or dealer management within the automobile industry
Strong experience with 2-wheelers and/or 3-wheelers, including service and spare parts operations
Proven track record in dealer network expansion and performance management

Key Skills & Competencies:

Strong dealer and relationship management skills
Solid understanding of automotive sales, after-sales service, and spare parts distribution
Negotiation, communication, and leadership skills
Data-driven decision making and reporting
Willingness to travel extensively within assigned regions