Social Media Manager at DKT International

Nigeria is Africa’s most populous country and the 7th most populous country in the world with over 175 million people. Nigeria has continued to grow, urbanize, and modernize and it is projected that at its current growth rate, it will reach a population of about 450 million people by 2050 and will be the 3rd most populous country in the world. However, Nigeria also stands at number ‘2’ in the world for number of people living with HIV-with about 3.3 million infected.

At present, 45% of the entire population is younger than 18 years old, which has serious and important implications for Nigeria’s population growth. One can postulate that in the next ten years, almost half of Nigeria’s population will be reaching reproductive age. At the moment, approximately 45 million Nigerian women are of reproductive age and maternal mortality rates are high at 630 deaths/100,000 live births and neonatal mortality rate at 39 deaths/1000 births.

Furthermore, 20% of Nigerian women report an unmet need for family planning and total fertility rate is high at 5.7 children per woman. Nigeria currently has a contraceptive prevalence rate (CPR) of 17.5% CPR but Nigeria’s Minister of Health has made reaching 36% contraceptive prevalence rate by 2018, a national goal.

DKT Nigeria will contribute to reaching that goal by providing a variety of contraceptive options such as condoms, IUDs, oral contraceptives, emergency contraceptives, injectables and implants, using innovative marketing. In addition, DKT will target adolescents with youth-friendly reproductive services by branding and promoting products that will take into play the multi-cultural character of Nigeria, and through advertising especially via modern market advertising like social media.

DKT will help Nigeria realize its female reproductive health goals by providing effective, safe, affordable and quality contraceptive products aimed at reducing misconceptions about birth control, increasing HIV prevention awareness and confronting HIV transmission, increasing contraceptive options, ease of choice and accessibility through innovative marketing strategies and wide distribution across the country. DKT will distribute these products using a social marketing approach, which leverages the private and public sectors, targets the urban and rural communities and promotes open communication and re-education about family planning, sex, and birth control.

In 2014, DKT Nigeria sold over 16 million condoms, more than 60,000 IUDs, and became one of the first programs globally to offer Sayana Press injectable contraceptives, selling 18,900. This translates into 871,927 couple years of protection. DKT NIGERIA is set to recruit a Social Media Manager who will be responsible for developing, implementing, and managing the organization’s social media strategy to enhance brand visibility, engagement, and online presence. The role involves creating compelling content, managing social media platforms, monitoring performance, and driving audience growth in alignment with business objectives.

Key accountabilities/responsibilities

Develop and execute social media strategies across relevant platforms to increase brand awareness and engagement. 
Create, curate, and manage engaging content including posts, videos, graphics, and campaigns. 
Manage daily social media activities, including scheduling, publishing, and community engagement. 
Monitor social media trends, audience insights, and competitor activities to identify opportunities for growth. 
Respond to comments, messages, and inquiries in a timely and professional manner. 
Track, analyse, and report social media performance metrics and campaign effectiveness. 
Collaborate with marketing, communications, and other teams to align content with organizational goals. 
Support digital campaigns, product promotions, and brand initiatives. 
Maintain consistency in brand voice, messaging, and visual identity across all platforms. 
Stay updated on emerging social media tools, trends, and best practices. 

Qualification/Experience

Bachelor’s degree in Marketing, Communications, Media Studies, or a related field. 
Proven experience as a Social Media Manager, Content Creator, or similar role. 
Strong knowledge of social media platforms including Instagram, Facebook, LinkedIn, TikTok, X (Twitter), and other digital channels. 
Excellent content creation, copywriting, and storytelling skills. 
Ability to leverage Artificial Intelligence (AI) tools for content creation, research, audience insights, social media optimization, and improving workflow efficiency. 
Experience with social media management tools, analytics platforms, and digital content tools. 
Basic graphic design and video editing skills are an advantage. 
Strong creativity, attention to detail, and ability to manage multiple projects. 
Good communication and organizational skills.

Key Competencies:

Creativity and innovation 
Digital marketing knowledge 
Strong writing and communication skills 
Analytical and problem-solving ability 
Ability to work in a fast-paced environment 
Audience engagement and relationship management