Sales Marketing Executive at Cedarcrest Hospitals

Cedarcrest Hospitals / Cedarcrest Orthopaedic Clinics Ltd is a modern specialist medical care centre located in the heart of Abuja, Nigeria’s blossoming capital. It was established in January 2008 with the aim of providing a high standard of local healthcare that is comparable with what obtains in other more developed parts of the world.
The centre started off as a highly specialized orthopaedic facility, registered as Cedarcrest Orthopaedic Clinics Ltd. Before long, it became obvious that other specialties had to be incorporated partly due to the success of the centre and partly due to the lack of local specialist services in those specialties that relate directly with orthopaedic and trauma surgery.
Its core specialty areas have now been expanded to include neuro/spine surgery, plastic/reconstructive surgery and dermatology. Thus was Cedarcrest Hospitals born in early 2009. The hospital also renders non-core specialist services covering internal medicine, obstetrics and gynaecology, radiology, rheumatology, ear nose and throat surgery, dietetics, physiotherapy and general practice.
These key specialists are supported by highly trained and courteous doctors, nurses, imaging scientists, laboratory scientists, administrative and ancillary staff who strive to make patients’ experience at Cedarcrest is as pleasant as possible. We work in liaison with centres in the United Kingdom and the United States and frequently have visiting surgeons from these foreign hospitals, as well as sending patients to these centres where specific facilities for their care are not optimal here.
We are also supported by a wide range of related specialties and specialist services. With adequate facilities and highly skilled manpower, Cedarcrest Hospitals has over several years, provided specialized treatment to a large number of patients from the federal capital and the rest of Nigeria. This has made it possible for patients to get timely highly specialized surgical treatment without the need to travel abroad.Role Description

This is a full-time, on-site Sales Marketing Executive role at Cedarcrest hospitals Limited,
The Sales Marketing Executive will develop and execute sales and marketing plans to promote the hospital’s services and specialties, drive patient acquisition, and strengthen brand visibility.
Responsibilities include conducting market analysis, identifying new business opportunities, and building strong relationships with corporate clients, HMOs, referral partners, and community stakeholders.
The role involves creating and implementing campaigns, organizing outreach events, preparing marketing materials, and tracking performance metrics to optimize results.
The Sales Marketing Executive will collaborate closely with clinical and administrative teams to ensure consistent messaging, a positive patient experience, and alignment with the hospital’s strategic objectives.

Qualifications

Strong skills in Market Planning and Marketing to design and implement effective promotional and brand-building strategies.
Proficiency in Market Research to analyze trends, understand customer needs, and identify growth opportunities.
Excellent Communication abilities to engage internal stakeholders, patients, partners, and corporate clients professionally.
Proven Sales experience in healthcare or related service industries, with a track record of meeting or exceeding targets.
Bachelor’s degree in Marketing, Business Administration, Communications, or a related field; an advanced degree or relevant certifications are an advantage.
Strong presentation, negotiation, and relationship-management skills, with the ability to influence decision-makers.
Comfort with data-driven decision-making, including use of CRM tools, reporting dashboards, and basic analytics.
Ability to work on-site in Abuja, manage multiple priorities, and collaborate in a fast-paced healthcare environment.
Familiarity with the Nigerian healthcare market, HMOs, and corporate health programs is highly desirable.