Digital Marketing Professional at NIIT
NIIT is a leading Global Talent Development Corporation, building skilled manpower pool for global industry requirements. The company which was set up in 1981, to help the nascent IT industry overcome its human resource challenges, has today grown to be amongst world’s leading talent development companies offering learning solutions to Individuals, Enterprises and Institutions across 40 countries.Job Summary
We are seeking a creative and results-driven Digital Marketing Professional to plan, execute, and optimize digital marketing campaigns across multiple platforms.
The ideal candidate will have strong expertise in online advertising, content marketing, social media management, SEO, and analytics, with the ability to drive brand visibility, engagement, and conversions.
Key Responsibilities
Develop and execute digital marketing strategies to increase brand awareness, engagement, and lead generation.
Manage and optimize campaigns across:
Google Ads
Social Media Platforms
Email Marketing Channels
SEO & Content Marketing
Create engaging digital content, including graphics, campaign copies, and promotional materials.
Monitor campaign performance and generate reports using analytics tools.
Manage social media accounts, audience engagement, and online community growth.
Conduct keyword research and implement SEO best practices to improve search rankings.
Utilize AI tools, automation platforms, and current marketing trends to improve campaign performance.
Collaborate with creative and business teams to achieve marketing goals.
Requirements
Strong knowledge of digital marketing strategies and campaign management.
Proficiency in:
Google Ads
Meta Business Suite
Google Analytics
Mailchimp
Canva
SEO tools (SEMrush, Ahrefs, Ubersuggest, etc.)
Experience in content creation, paid advertising, and social media marketing.
Excellent communication, analytical, and creative thinking skills.
Ability to manage multiple campaigns and meet deadlines.
Certifications in Google, Meta, HubSpot, or related platforms are an added advantage.
Preferred Skills:
Experience with influencer marketing and marketing automation.
Understanding of branding and audience targeting strategies.
Knowledge of AI-powered marketing tools and emerging digital trends.
Strong portfolio of successful digital marketing campaigns.