Senior Social Media Manager at Lamlan Digital Limited

Lamlan Digital Limited is Africa’s top-rated Digital Marketing & Music Publishing company located on the Island of Lagos.Job Description

As a Senior Social Media Manager at Lamlan Digital Solutions, you will move beyond simple posting to become a strategic architect for our high-value clients.
You will lead the development and execution of integrated social media strategies that align with broader business goals, driving not just "likes," but measurable conversions and brand affinity.
This is a high-impact role requiring a blend of creative storytelling, data-driven decision-making, and advanced technical knowledge of social advertising ecosystems.

Key Responsibilities

Strategy & Planning: Develop and oversee multi-platform social media strategies (Meta, TikTok, LinkedIn, Snapchat, YouTube) that integrate seamlessly with SEO and PPC efforts.
Performance Advertising: Manage and optimize high-budget paid social campaigns, focusing on ROAS, CPA, and lead generation.
Content Leadership: Guide the creative team (designers and videographers) to produce high-performing, "digital-first" content and motion graphics.
Community & Reputation: Oversee brand sentiment and community management across diverse industries, ensuring a consistent and professional voice.
Data & Analytics: Use advanced tools (Google Analytics 4, Meta Business Suite, Hootsuite/Buffer) to translate complex data into actionable monthly reports for stakeholders.
Influencer Strategy: Identify and manage strategic partnerships with Nigerian and international influencers to amplify brand reach.
Market Insight: Stay ahead of regional trends in the Nigerian digital landscape to pivot strategies in real-time.

Requirements & Qualifications

Education: B.Sc/BA in Marketing, Communications, or a related field. Professional certifications (Facebook Blueprint, Google Ads) are highly preferred.
Experience: 5-7 years in social media management, with at least 3 years in a senior or lead role within a reputable digital agency.
Track Record: Proven portfolio showing significant growth in followership, engagement, and most importantly -direct revenue or lead growth for past clients.
Technical Mastery: Expert-level knowledge of Meta Ads Manager (including Pixel setup, CAPI, and retargeting).
Proficiency in TikTok Ads and LinkedIn Campaign Manager.
Deep understanding of social media SEO and algorithm shifts.
The "very experienced" candidate must demonstrate a tangible history of scaling brands.

Skills:

Copywriting: Exceptional ability to write persuasive, brand-aligned copy for various audiences.
Crisis Management: Experience in handling PR "fires" or negative brand sentiment professionally.
Creative Eye: Strong sense of aesthetics and the ability to storyboard video content (Reels/TikToks).
Tools: Mastery of scheduling tools (Agorapulse, Sprout Social, or similar) and basic design/video editing proficiency (Canva, CapCut, or Adobe Suite).Education: B.Sc/BA in Marketing, Communications, or a related field. Professional certifications (Facebook Blueprint, Google Ads) are highly preferred.
Soft Skills: High-level stakeholder management, presentation skills, and the ability to lead a team under tight deadlines.