Business Development Manager – Baby Hygiene Products at Excel and Grace Consulting

EXCEL AND GRACE CONSULTING is a key player in financial & business consulting; providing financial advisory services to people and organizations in Nigeria. Endowed with seasoned Consultants in Human Capital Development, Business Development, Accounting, Operations Management, Project management, Banking, Marketing, Brand Development, and so many other fields, Excel and Grace has adequately positioned itself as a solution provider.

EXCEL & GRACE is a wholly indigenous (Nigerian) and privately owned company registered as an enterprise in 2000 and incorporated in 2004 under the companies and allied matters decree of Nigeria, 1968.

With our core values which we constantly pursue to substantiate, we believe that our clients operate on a continuum of policies and procedures which constantly shape the outcome of their overall objective. This is why we don’t just take up a client and suggest according to perceived solutions; BUT rather we undertake a thorough study of who they are, their compositions and the environment they operate in before proffering a solution. We do this painstakingly, knowing that no two organizations are exactly the same even if they operate within the same industry or environment.

This is why in the last 10 years of our reasonable exposure in consulting, we have engaged professionalism and consistently maintain high standards in our operations. We have over time helped businesses explore opportunities, manage and sustain growth with good returns.Job Summarry

We are seeking a commercially driven and field-oriented Business Development Manager to lead the market expansion of a high-impact baby hygiene product.
The role combines retail and wholesale channel activation with institutional engagement and digital sales conversion.
The successful candidate will drive product awareness among pharmacies, baby product retailers, wholesalers, and healthcare institutions while supporting direct consumer access through the company’s e-commerce platform.
The role requires strong understanding of retail structures, healthcare touch points, and consumer purchasing behaviour within the baby care category.

Key Responsibilities

Introduce and activate the product across retail and wholesale markets within Lagos State.
Build strong relationships with pharmacies, distributors, baby product stores, supermarkets, and key trade partners.
Develop product visibility across relevant retail channels to improve awareness and availability.
Conduct product presentations at antenatal clinics, maternity centres, pediatric clinics, and related healthcare institutions.
Encourage caregivers and healthcare audiences to purchase through approved sales channels, including the company’s e-commerce platform where applicable.
Develop and coordinate incentive programmes for retailers and wholesalers tied to agreed performance targets.
Organize product demonstrations, awareness initiatives, and engagement activities to drive product trial and adoption.
Track and report partner performance, field insights, and institutional engagement outcomes.
Collaborate with internal teams to ensure alignment between field activities and digital engagement initiatives.
Provide market feedback to support continuous improvement of go-to-market strategy within and outside Lagos State.

Requirements

Candidates should possess a Bachelor's Degree with 5–8 years’ experience in business development, retail sales, trade marketing, or channel development within baby care, hygiene, healthcare, or FMCG sectors.
Demonstrated success working with retail partners, wholesalers, pharmacies, and healthcare institutions.
Strong understanding of Lagos retail, pharmacy, and healthcare engagement landscape.
Experience conducting product presentations within healthcare or trade environments.
Strong communication, presentation, and relationship management skills.
Good understanding of digital tools and ability to support e-commerce-driven customer acquisition where applicable.
Ability to work independently in a target-driven, field-oriented role.
Proficiency in reporting, pipeline tracking, and performance monitoring tools.
Willingness to travel nationwide as required.